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Meet Antoinette Raines of Melanin Infused in San Gabriel Valley

Today we’d like to introduce you to Antoinette Raines.

Antoinette, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a brown skin lady, who was often teased about being dark skinned and called names growing up. I didn’t really like being my color because of it.

As I got older, I realized just how fortunate I am to have a “built-in” tan – as I call it and learned all about melanin in Science class.

Melanin is the God-given dark brown to black pigment occurring in the hair, skin and iris of the eye in people and animals. It is responsible for tanning of skin exposed to sunlight.

My beautiful chocolate/red skin tone, sandy brown curly/kinky hair, dark brown eyes, were chosen by God for me! In many cultures of color, people are teased about their skin color, be it very fair skin, or deep brown and it can take a toll on a person’s self-esteem.

Once I began to LOVE me for everything that I am, I wanted to encourage others in the same way and began my line Melanin Infused Inc.

Currently, the line consists of ladies and men’s T-shirts that say, “I Love My #ShadeOfMelanin” and “MelaninInfused”.

Has it been a smooth road?
It has not been a smooth road at all. Some of the challenges are:
1. A lot of people do not know what melanin is.
2. People love the message but want a discount.
3. Getting the brand exposed enough to really build it.

We’d love to hear more about your business.
I am a black, female small-business owner who loves people and loves to encourage others to love themselves no matter what they are dealt.

It is my hope that I can encourage people of color to be proud of their skin color, hair color, texture and don’t listen to the naysayers/haters, but rise above what has been said to them and let their light shine anyway!

Melanin Infused Inc. does just that.

Is our city a good place to do what you do?
Yes, the LA area is a great place to begin a business. New businesses just need to research where they may be best exposed to their consumers.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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