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Meet Anthony Luna and George Mayer of Coastline Equity in South Bay

Today we’d like to introduce you to Anthony Luna and George Mayer.

Thanks for sharing your story with us Anthony and George. So, let’s start at the beginning and we can move on from there.
In 1974, George Mayer founded Coastline Equity as a brokerage specializing in private-party and institutional lending. The company was expanded to include management services through the development of commercial and residential properties throughout the greater Los Angeles Area. Our management team continued to add asset and property management clients to the portfolio to further expand this division.

Today, these fee management clients make up more than 90 percent of the clients served by our skilled team. Coastline Equity’s experiences in finance, development and management give them a unique perspective on management which translates into maximizing the value of our clients’ real estate holdings.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The success of Coastline Equity is particularly rewarding for George because of his experiences early in life. He is a child survivor of the Holocaust from Poland. Out of gratitude for his survival, due to the help from others at great risk to themselves, he understands the importance of giving back to others. He is active in his faith and numerous non-profit organizations, particularly with the Boys and Girls Club of the Los Angeles Harbor.

Anthony and George met through the Boys & Girls Club. George was a volunteer mentor and Anthony a youth member. Anthony was raised by a single mother and an absent father. Anthony went to the Boys & Girls Clubs as a safe haven. Eventually attending California State University, Chico after graduating High School.

Alright – so let’s talk business. Tell us about Coastline Equity – what should we know?
Coastline Equity offers comprehensive assistance with every aspect of property management for commercial associations, retail, office, industrial, and multi-tenant residential properties.

“Coastline Equity and its president George Mayer, operate with a strong commitment to excellence and professionalism. I always feel my best interest and those of my family’s trust are kept foremost in mind. Their performance over the past sixteen years has exceeded my expectations due to George’s careful stewardship.”

– Kathleen Lockhart, Trustee

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Both George and Anthony have had many mentors and supporters that have been a part of their success. By George’s side for over 50 years is Barbara Mayer. Anthony is engaged to marry Lauren Martin this coming October.

Contact Info:

Image Credit:
John Mattera Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Sandra Spann

    November 15, 2019 at 16:44


    Will be at the office for today’s office at 2:00 p.m.

    Sandra Spann
    22707 Maple Ave
    Torrance, CA 90505

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