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Meet Anne Machitar Bassett of MUNUM in Corona

Today we’d like to introduce you to Anne Machitar Bassett.

Thanks for sharing your story with us Anne. So, let’s start at the beginning and we can move on from there.
The irony of me starting an apparel line is that I wasn’t too fond of shopping. I wasn’t one to keep up with fast fashion. But with that said, I liked wearing outfits that were comfortable and still expressed who I was. One day, I was having lunch with a friend who was a graphic designer and who was also working for another apparel line. I mentioned to him how it would be dope to come out with a line that expressed people’s individuality, rather than always just wearing outfits because it was “in season”. He said, “Hey, why not? You always go for what you put your mind in to.” This is a super short cut of the story, but needless to say, that’s how MUNUM got started. It started from one simple idea, and now we’re carried at a store in Northridge, a gym in Newport Beach and of course online.

Has it been a smooth road?
Oh man, life would be so much easier if everything was just smooth sailing! But, just like any other business, we had our own share of bumpy roads, One of the main mistakes I made in the beginning was being too excited – so excited that I wanted many people involved with MUNUM. As time passed, I realized that having too many chefs in the kitchen was challenging, especially in decision making, so we had to re-strategize. Another struggle is my indecisiveness! With fashion, we have to constantly be producing apparel/merchandise and at times, I can draw a blank. We want to keep individuality as the core to our brand, but at the same time, we have to keep the business aspect of it all in mind.

So let’s switch gears a bit and go into the MUNUM story. Tell us more about the business.
What makes us different is that we represent the ones that know how to party, yet know how to grind at the same time. We represent the health enthusiasts. The ones that hustle all day and still make time to hustle at the gym. The ones that get lit with the squad, but also know when to block it all out when focus is a must. The ones that stay to themselves during the day, but is the DJ that makes the crowd go crazy. We represent the ones that are fashion-ready, yet still prioritize the well-being of the environment. We support a sustainable lifestyle. We support a lifestyle filled with music. We support a fit lifestyle. As you see, it’s quite the challenge to pinpoint who we are with one description. That’s because we’re all unique. Yet we’re everything all in one.

Being an apparel line that emphasizes on individuality, we wanted to highlight “influential individuals” (on our site) whom we think are great examples of what our brand is about. We interviewed ‘role models’ from different industries (i.e. CJ Berina – CEO, Collective Lifestyle in Northridge, CA, DJ PJAY of Power 106, Sophenom of Power 106, Nico Tuileso – Lead Singer for Tribal Theory and many more) who exemplify diversity and individuality. Anyone can totally read about their story at, under the “Influentials” tab.

So THAT’S just one portion of MUNUM. We also have MUNUMgreen, which is all about sustainability. I’m a huge fan of sustainable fashion and that’s actually where I want the whole brand to move towards. I’ve gone to numerous conventions to be more informed and educated about the fashion and garment industry, and it’s insane how fashion is one of the leading causes for carbon footprint. With that said, the only way we can minimize that is by shedding light to what our clothes do to the environment. MUNUMgreen is about recycled cotton, natural fabric, humane work environment from our suppliers and many more. It’s basically about being more conscious with everything.

Last but not least, we have MUNUMFit. We’re a huge fan of fitness. From workouts at the gym to parkour, our team consists of different backgrounds in the fitness world. As a matter of fact, a majority of our team are gym enthusiasts and personal trainers. So of course, we had to have a line catering to our #fitfam.

So to answer what sets us apart from others, I’d say it’s everything that I just mentioned. We’re super diverse, yet still one brand, and our customers have picked up on that vibe. And THAT totally makes me proud.

How do you think the industry will change over the next decade?
In the next 5-10 years, I’d like our brand to be known as the brand that made a difference. I’d love for us to have a store and be known as the brand that covered so many things. I want to focus on bringing sustainable street fashion to the table. That you can wear the exact same thing as your homie, and you can let them know that your whole get up is made of organic and recycle fibers. It may not sound like much now, but hey, it’s always those little moves that make a huge difference in time.

Contact Info:

Image Credit:
1st picture: Bryant Vu
2nd picture: Jonathan Ho
3rd picture: Bryant Vu
4th and 5th picture: John Papa
6th picture: Anne Bassett

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