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Meet Anne Kim of LASocials in West Hollywood and Beverly Hills

Today we’d like to introduce you to Anne Kim.

Anne, can you briefly walk us through your story – how you started and how you got to where you are today.
I started my event planning business by primarily planning weddings, and since then have expanded to include corporate clients and private parties. When I was in school, I was a bridesmaid for so many of my friends who were getting married and naturally transitioned from the role of bridesmaid to a wedding planner.

It never occurred to me that it was possible to have a career based on planning people’s parties for them. This was a skill that came naturally to me and I was usually the one who planned showers, birthday parties and destination trips for friends.

In addition to the events I planned for fun, I realized that all the part time jobs I worked while in school became extremely useful in my business. In college, I was a floral designer. It was here that I developed an eye for color and aesthetics as well as learned the skills of creating floral arrangements which have come in handy on numerous occasions. I had also staffed catering and events companies, and here I learned how the guest experience should be for extremely formal and celebrity-studded events.

Through the accumulation of my past experiences and my relationships with local event vendors, I’m able to bring a unique aesthetic and perspective to each event, making them truly one of a kind.

Has it been a smooth road?
Starting anything new is rarely a smooth road because it involves creating a new path where there isn’t one. One of the main struggles in starting my own business has been the need to wear many ( and by many, I mean all ) hats in the company. Time becomes an even more valuable asset when you’re responsible for marketing, promoting, creating, and then executing events.

It can also be challenging to delegate responsibilities when you have a very particular aesthetic. What I’m learning is to decide what’s important for me to focus on and what my clients want me personally involved in, as opposed to what can be assigned to others or outsourced (such as marketing or bookkeeping for example).

So let’s switch gears a bit and go into the LASocials story. Tell us more about the business.
I plan events, focusing on weddings, corporate clients, and private parties. I’m known for my creative design approach to events. My clients also rave about the experience because the guests’ experience is at the forefront of everything that I do.

What I’m most proud of my company is its integrity to commitment. Service is always above and beyond expectations because I know as a client, you have a lot of choices out there.

What sets me apart is my design aesthetic that brings a unique perspective to your event. I incorporate your story and whether it’s a personal party or a corporate holiday theme, I make the event truly memorable in visuals and experience.

How do you think the industry will change over the next decade?
I see the event industry changing from parties to experiences that are increasingly extravagant and over the top.

With technology expanding into events, guests will want experiential integration (the kind usually found in brand activation). Now with virtual reality being a thing, it’ll take more to heighten the senses of your guests. Event planners are having to find ways to engage more sophisticated audiences and look for continued creative ways to create that wow factor for each event.

Contact Info:


Image Credit:
Daniel Cruz – photos of Castaway wedding
Rachel Castillero – photos of Malibu wedding

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