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Meet Anja Skodda of Happy Again Pet in Venice

Today we’d like to introduce you to Anja Skodda.

Anja, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My background is in Biotech Science, I worked in Cartilage tissue engineering and always have been a horseback rider, dressage. By the time I worked on a project to avoid animal testings and build in vitro models to test drugs instead I owned three dressage horses and trained them every day, accompanied by my English bulldog Tony.

I formulated a supplement to protect my horses’ joints as they are extremely fragile and true athletes, but at that time my beloved bulldog had a shoulder issue and could not skateboard anymore! His biggest passion. I reformulated the supplement and Tony was back on his board in a week!

He was Happy Again:) Once other people asked me to try it I got a call from a Lady crying to thank me because her beloved dog could stand up again! She could go back to work. That’s when I realised I need to make Happy Again available to every dog. In order to reach the most dog owners in a short time, I approach Cesar Millan to help me. His dog Junior had joint discomfort and he was ready to try yet another joint supplement. But this time he got back to me after testing it with several other dogs as well and wanted to be a part of this product. We are extremely excited to have him as our business Partner.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not. I got tricked by my first partner, and always had the biggest struggle in being a female entrepreneur. Specially fundraising has and still is the biggest challenge.

Please tell us about Happy Again Pet.
Happy Again is Pet Wellness delivered to your door. Our mission is to have your dog live a not only longer, but happier and better life.We develop proprietary, biotech based supplements for dogs to prevent and treat the most common health issues in dogs, like joint discomfort, hot spots, intestinal issues and their immune system, improving quality of life and prolonging youth. We are building a brand that incorporates Quality, Purpose, Health and innovation in the Pet world. Happy Again Pet has built as an eCommerce subscription-based model with selected wholesale partners.

Happy Again`s first product can help treatment and prevent the most common problems in dogs, joint discomfort and mobility. We made it easy for dog owners with a subscription-based model, their dog will never have to skip a dose of Happy Again, again. Our supplements support, healthy joints, shiny coat, moisturized skin, support the intestinal system and builds a great immune defense.

What does it take to start your own company?
Persistency, passion for what you do and want to achieve, a meaningful reason why you are doing this and ready to learn and grow into a new role every single day.


  • To start a subscription it is $35 for your first canister of Happy Again which will last depending on your dogs weight/size 3/4/6 or 12 weeks, after that you will automatically get the supply for three month shipped. You can cancel any time and have 30 days money back garuantee.
  • Single Canister of Happy Again is $45.

Contact Info:

Image Credit:

Pat Reynolds

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