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Meet Angie Niemeyer of Pilates Loves You in Studio City

Today we’d like to introduce you to Angie Niemeyer.

Angie, can you briefly walk us through your story – how you started and how you got to where you are today.
Like many people here in L.A., I’m a Midwest transplant. I started my advertising career in 1999, working for Starcom Leo Burnett Chicago. When the agency won the Disney account in 2002, they relocated 60 young, ambitious advertising executives to the valley. I was one of them!

Relocating to a city like L.A. is so nerve-wracking. Just the concept of picking up and leaving “home” seemed ludicrous to everyone in my life. I mean, it was so long ago now, I remember needing a Thomas Guide to get myself around town. I was overwhelmed by how vast this city felt but felt equally excited to get acquainted with it.

I eventually left the ad agency and switched to the client-side of the business with the marketing team at Disney. Over the course of a decade, I went on to working in print ad sales with Bauer Publishing Group (tween magazines M, J-14 and Twist), multi-media ad sales with ESPN and eventually the West Coast division of Centro, a digital advertising agency headquartered in Chicago.

Career aside, I was focused on putting even more energy into starting a family. My husband and I were married in 2006. We welcomed our first daughter in 2009 and our second in 2012. This was right at the time when we were contemplating leaving the security of our corporate careers, as my husband is also an advertising guru. Ultimately, we decided to go into business for ourselves.


In 2013, I supported my husband and our business partner with the launch of BIG Outdoor: an out-of-home sales and marketing firm. Suddenly our days were filled connecting with some of our most wonderful co-workers, mentors, clients and friends. Our team was formed from those beginning conversations. A small, tight group of complete ROCKSTARS spread between offices in NY, Dallas and here in L.A. They go above and beyond day-in and day-out. My husband and our business partner have worked really hard to build something pretty spectacular. I’m in shock and awe of the work they put in every single day! All of their hard work provided me with the freedom and opportunity to shift to a few other things I’m truly passionate about: pilates and philanthropy.


L.A. is filled with unlimited access to the best of health and wellness. From the moment I hopped off the plane from Chicago, I felt it. The weather is amazing and I immediately wanted to be outside enjoying the sunshine! Early on, I started training with Sonki Fitness in Santa Monica. Who doesn’t want to wake up and work out on the beach every morning? I dove into training and eventually found a love for running. First a 5k, then a 10k, trail runs, half-marathons and eventually a marathon. There is nothing like the mental release of long-distance running. I was hooked!

After having children, I found myself completely unable to run. My posture was terrible, I was incredibly weak and I had been nursing a knee injury for far too long. That’s when I discovered Pilates. I began working with a Pilates instructor who taught me how to focus on using my mind to control my body from the inside out. I suddenly felt confident, lean, long and strong without pain. I was convinced that the Pilates method would always be a part of my lifestyle. The experience led me on this journey to advocate for mind-body awareness. I received my 500-hour comprehensive certification from the internationally renowned Pilates Sports Center (PSC) in Encino, CA.

From the moment I began my certification, I knew I wanted to own and operate a studio one day. In April 2017, I began working with clients from my home studio a/k/a my garage converted into a studio ☺ It was tough, however, to manage a business from home. In January 2018, I opened Pilates Loves You, a mind-body fitness boutique in Tujunga Village. It was a rear bungalow. A private and secluded space where I could build a solid clientele. Unfortunately, the insanity of construction was taking over my Zen space, so I felt forced to make the decision to either give it up completely or relocate and grow.

Earlier this year, I moved just across the road to a street-facing location on Tujunga Ave., a few steps away from Aroma Café. I closed the studio for six weeks and did a much-needed renovation to the new space. The challenge was working to keep the intimacy of my studio while being right in the heart of Tujunga Village. Contrary to popular belief, not everyone in L.A. is comfortable working up a sweat in a giant picture window! Not to mention, several of my clients are rehabbing some pretty serious injuries. Creating the right environment where we could work together to find deep-focus was incredibly important to both me and to my clients. Thankfully, I had the support of a wonderful friend and designer, who was integral in helping me bring our vision to life!

I reopened the studio in June, and it’s been a fantastic transition. The Pilates instructor who trained me years ago, Elizabeth Rice Connors, came on board this summer. She has over 10 years of experience with clients of all different backgrounds. Together, we’re building a small team of instructors as we grow and continue to share the method with our community. Like Joseph Pilates, we believe that the physical fitness of the mind and body is the requisite to happiness and wellness. The benefit of added strength, flexibility and mobility that can be achieved through the Pilates method is invaluable. We incorporate this theme in every session we teach, and we believe it is the key to a well-balanced healthy lifestyle.


In December 2018 with just a few weeks to spare, my family and I worked together with our friends and local communities, to save a 35-year-old Christmas Eve tradition. A holiday caroling truck that runs a nearly 8mile route between NoHo, Burbank and Toluca Lake on Christmas Eve night. It was an amazing event!

We used the event as a platform to create The Magical Holiday Parade, a non-profit community-funded organization dedicated to the restoration and preservation of this holiday tradition. Our mission is to continue our neighborhood tradition for the 36th year in a row, using our event as a way to bring our local communities together to celebrate the spirit of the holiday season on Christmas Eve night.

I’m an advocate for foster care and adoption as both have played a big role in my life. This year, we’re working toward using The Magical Holiday Parade to support a local foster and adoption agency here in L.A.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Corporate America has it’s advantages, stability for one. Not to mention constant collaboration with others. It’s scary to make the initial leap away from that. I’ve worked to build an environment that takes the best of what I learned along the way (so far), and use it to create my own sense of structure.

That being said, some days feel like a “choose your own adventure” in my world! My husband always says ‘The joy is in the journey, not the destination.’ I try remembering that when life is moving at the speed of light. As hard as it is to maintain, I’m doing my best to teach my little girls that there is no right or wrong way to do things. There’s just your way; and, if you believe in yourself and work hard, that will always be the best way!


Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There are so many people in my life that have helped me learn, grow and thrive. They are an amazing support structure.

My husband, hands down, is my #1. He never judges me for thinking outside the box or coming to the table with a crazy idea. If anything, he cheers me on and pushes me to think even bigger. Our daughters are like his two little side-kicks. There are days when I’m not sure I can do it and the three of them rally around and make life silly and lighthearted again. They put everything into perspective.

My first Pilates instructor, Elizabeth Rice Connors, helped me bounce back both physically and mentally after having children. She made me fall in love with the method and helped me when I was going through my certification. There were several days when I doubted myself – the amount of anatomy work alone was enough to make me doubt all of it! Even after I was certified, she was there supporting my journey and making me laugh.

I chose to get certified privately at Pilates Sports Center in Encino. Mainly because I ask too many questions and thought it would be rude to take time away from other students participating in a larger certification class. I also wanted to be forced to test out of the program alone, because I thought it would be harder and ultimately make me a stronger instructor – even though I was so nervous! My two instructors, Helena Talman and Jessica LaMons. These two ladies are complete powerhouses. They were patient and thorough the entire step of the way. They didn’t take it easy on me either, which I LOVED and completely hated some days. Hahaha.

All of these folks, along with my family and friends, they are my tribe. They believed in my dream just as much as I did! I’m so grateful to all of them for their love, support and guidance.


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Trish Alison Photography

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