Today we’d like to introduce you to Angela Gahng.
Thanks for sharing your story with us Angela. So, let’s start at the beginning and we can move on from there.
I was always interested in fashion and dreamed of working in the industry one day. I moved to New York to attend college at NYU where I studied media, culture and communication wanting to work in Fashion PR. After a few internships at Rag & Bone, Teen Vogue, 3.1 Phillip Lim, and Barneys New York I knew I wanted to be more hands on with the actual product. My passion was in women’s clothing and I wanted to be a part of the creation and involved in the process of creating a wearable collection for women. I wanted to share with consumers my taste and sensibility.
I started my career at Club Monaco as a women’s merchandiser. I worked with the design team and had input on what I felt our consumers were looking for and how current trends would work with our brand. We were able to create a collection that was sensible, modern and still on trend. Merchandisers need to identify the overall story of the collection and understand what the customer is concerned about and what they want to wear and buy. I then moved on to become a merchandiser at O’2nd and then most recently at Loewe.
After working in luxury to contemporary fashion labels, I strongly felt the industry was missing a well-priced, high quality, modern womenswear brand that followed the trend in a classic and subtle way. In the current market, pieces are either too expensive or fast fashion clothes are not produced well. Almina Concept was created to be a brand, women can trust for fashion sensibility but also long-lasting contemporary styles.
In the summer of 2017, I took a huge leap of faith, left New York and moved back to Southern California to launch Almina Concept. With a lot of support from friends and family I was able to launch a new modern womenswear brand.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It seemed more straightforward when I imagined it in my head, but there’s been lots of bumps along the way. It’s been a true learning experience from finding the right suppliers and working with the right teams to get the results I envisioned. In South Korea finding factories that deliver high quality ethical productions has been challenging. Being a small independent brand, it wasn’t easy convincing factories to work with smaller volumes and focus on high quality sewing. However, being persistent I was able to find mom and pop factories that produce ethically and deliver high quality results.
So, as you know, we’re impressed with Almina Concept – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Almina Concept is a modern womenswear brand. I really wanted to create a brand that looked deeply into the quality, fit, trend, and price of each style. Elevated essentials with a sense of uniqueness and a modern design element. I am very proud of each style we introduce to our customers and community. Each garment is created with much thought and detail. Coming from years of merchandising, I am committed to sharing wardrobe staples needed in every closet. I want to continue to build a collection that becomes your go to style every day that works all year round.
- Website: www.almina-concept.com
- Email: email@example.com
- Instagram: https://www.instagram.com/almina_concept/
- Facebook: https://www.facebook.com/alminaconcept/
- Other: https://www.pinterest.com/almina2637/
Michelle Song (IG:miysl)