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Meet Andy Chou of Choutography in Chino Hills

Today we’d like to introduce you to Andy Chou.

Andy, please share your story with us. How did you get to where you are today?
I am originally from Taiwan, however I moved to the Los Angeles area about 12 years ago. I attended high school and then graduated from university in 2018. I always dreamed of becoming a fashion designer and attending a prestigious fashion institution, but I decided to major in Art at CSULB due to my lack of sewing skills and resources at the time. After college, I started as a photographer for an e-commerce based company. Prior to this position, I had no familiarity with photography but quickly fell in love with it. Learning how to teach myself through online research and consistent practice really helped me grow in the profession. I’ve been lucky enough to express my love for fashion through my photography work these past few years. Currently, I am doing freelance work for brands in Los Angeles and design for a footwear company.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a photographer based in Los Angeles California, I’ve been lucky enough to work with amazing artists, influencers and actors. Through word of mouth and social media, meeting these individuals and having their support is something I’m truly thankful for. Knowing there are people appreciating and enjoying my work is amazing. As a fellow artist, I’d like to continue building my name and encouraging people to create a living from doing something they love.

One of my initial struggles was accepting that not everyone will like my way of styling or editing. Photography is a form of art where there is no right or wrong answer. Although I know there will always be audiences out there that do not enjoy my work, I am still learning how to accept criticism positively. You have to believe in yourself and do what you believe is best for your work regardless of what others may or may not say about it. Take what you think is useful to you and improve/build yourself from there.

Furthermore, I quickly learned that sometimes doing what you love and making money from it can be difficult and takes time. As an artist, I’ve occasionally needed to take “side gigs” in order to keep creating. Those “side gigs” are where I’ve learned to adapt from what other people like. I initially found it tedious to learn completely different ways of editing and shooting for a client because I felt as though I was betraying myself, however I realized as an artist I can create different types of art while still keeping a sense of Andy in it. Overcoming this mindset and utilizing these side jobs were the stepping stones I had to take to become an independent artist. I’ve learned to adapt to different styles of shooting while still putting my own twist to it.

Choutography – what should we know? What do you do best? What sets you apart from the competition?
Right now, the majority of my work is fashion commercial photography. In addition to shooting product and commercial images for brands, I provide lifestyle image services for influencers and design shoes for a women’s footwear company. I am proud of my unique outfit styling for models along with thorough concept developments for shoots. My ultimate goal is to develop a brand that provides photography services as well as retailing my designs.

As a fashion enthusiast, I am able to express my own artistry and skills through my photos. I’ve always found so much joy in playing with colors and styling, I really see it as one of my biggest strengths.Through my photos, I’m able to express a variety of moods, often being: sensual, dynamic, and provocative. I gravitate towards combining both masculine and feminine concepts through my photos – to enforce the idea that individuals can be whoever they want to be and break gender norms. I also take inspiration from my models, while always adding my personal touch to the shoots. I am not afraid to be bold in terms of fashion, body language, color grading and overall image in my work.

What moment in your career do you look back most fondly on?
I am very proud that my work differentiates me from others – I’ve had photographers and models that I admire recognize my photos on different platforms. Seeing that my images have reached high performance on my client’s social media handle (most likes, etc.) is also something I take great pride in.

Contact Info:

Image Credit:
Model: Logan Reed, Pharrell, Abe Yoon, Lee twins

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