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Meet Androu De Vera of Some Dude Named Devs in Azusa

Today we’d like to introduce you to Androu De Vera.

Androu, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in Chicago, IL. I first started photography/videography when I was a freshman at the University of Iowa. I used to own a clothing brand called FTD Society, selling clothes out of my dorm room. This eventually led me to photography because I did not have a budget to hire someone for product/lifestyle photos. Eventually, I learned the ins and outs of a DSLR and started shooting events. With my camera and my clothing, I wanted to take things to the next level. I started sponsoring musicians. My partner and I at the time would sell merch and my clothing at concerts. I then was able to shoot photos for big names such as Juicy J, MGK, Mac Miller, Kid Ink, Future, and several others.

As time went on, I liquidated my clothing brand and moved on to my next business venture in Chicago. I was one of the three partners of Good Looks Chicago, GLC. Good Looks Chicago specializes in creating unforgettable experiences that resonate with guests and drive awareness for the brands that we partner with. GLC is an event management, promotion, and production company. It encompassed fashion, art, music and event curation.

As time went on, the partners and I had a falling out. I sold my shares back to the company and resigned. Upon leaving I was struck with a non-compete clause in my contract. I was not able to work within the same space or utilize any relationships I have made during the time with the company. I was now at a crossroads. I was 25, just finished college, and did not have much in Chicago besides my family. I then packed my bags and moved to Los Angeles within three months, with only my clothes, camera, and $1,500.

Once I arrived to Los Angeles, I managed to find a cheap room through a close friend. I was staying in Silver Lake with no friends or family. I began to work diligently every day. Learning more about photography and videography. I would spend hours on Craigslist and Instagram trying to find collaborations and gigs. I came here with no job and barely any money. It was very difficult to make ends meet for the first few months. But then I started landing gigs and getting monthly clients.

I have been in Los Angeles for 2.5 years and can say I am living comfortably. Since I have moved I have worked with Adidas, Nike, Smoking Pounds (Snoop Dog’s smoking accessories) several big YouTubers, models, actors such as J and Silent Bob, and locked in several contracts with companies on a monthly basis. I am also the creative Director at Trend 45, which I will be traveling across the world shooting photos and videos in places such as Paris, Bali, Mykonos, etc.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It defiantly was not a smooth road.


– No gigs or job opportunities. Every month for me was different. Not know where my next paycheck was coming from since I did not have a steady paying job. Freelancing is very hard.

– Overworking. Since I did not have a name for myself I really had to prove myself to everyone. Working endless hours learning more about photography, videography, and editing. I had no formal training or education in the field. I learned everything through trial and error and YouTube.

– Relationships. It was very difficult for my girlfriend and me at times. Money was always an issue for me and I felt like at times I was not holding my end because I did not have a steady job, while she did working as a coordinator at the VA in Long Beach. I also had a hard time finding friends. I felt like everyone I met in Los Angeles had an angle. Like no one was honestly genuine and just wanted free or discounted work done. Eventually, I did find true friends, but I was always skeptical.

– Losing and not having equipment. My first year here I was robbed and my camera was stolen, this was a huge set back for me.

Some Dude Named Devs – what should we know? What do you guys do best? What sets you apart from the competition?
Some Company LLC is a content creation company that specializes in digital advertisements for brands and individuals. We utilize photography and videography for marketing. We are known for lifestyle videos. Our videos are unique because of the fast pace tempo, unique transitions, and innovative storytelling. I am proud of all the different brands I get to work with and being allowed to travel. My content is different from others because of the visual aspect and different ways of storytelling. I try to utilize each frame to ensure the message gets across.

What is “success” or “successful” for you?
I personally believe success is measured by how much time of the day you can control. Having the freedom to do what you want when you want is being successful because financially you will be at a standpoint where you don’t need to work some days. Then you can spend time with friends and family and creating memories that will last forever. Material things come and go, but the time we have is priceless.

I always think about people that make millions of dollars but work endless hours. This makes no sense to me because they make a lot of money, but have no time to spend it. One day, all that money will be gone and useless. We can’t take it with us when we die. So why not enjoy the time we have now.

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