Today we’d like to introduce you to Andrew Gavigan.
Thanks for sharing your story with us Andrew. So, let’s start at the beginning and we can move on from there.
After a number of years as a trainer and fitness instructor, I made acquaintance with someone who was in the product design and R&D business. Accessibility and decreased barriers to entry has always been my main focus as a fitness instructor and I had an idea for a simple fitness product. I was able to produce a prototype with my new colleague and it set off a passion for developing equipment. We have since discontinued that first product but 5 years later we have a small line of two very unique, well built, efficient products.
Having no real business or manufacturing experience definitely cost us time and money but we were able to fight through and learn from our experience. MostFit is still a very small company but with great ambitions and some noteworthy success.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our products are unique and exciting but that also means they are outside the box. This has always provided a bit of a challenge with sales. We experienced sort of a catch-22 many times where we had enough money to create inventory but not enough to market it right, and vice a versa. These are the struggles with a growing business I suppose and they always offer a learning opportunity.
MostFit – what should we know? What do you guys do best? What sets you apart from the competition?
MostFit is home to The MostFit SYN Rings which allow the user to suspend weight plates or kettlebells from an Olympic weightlifting bar creating instability; forcing the user to engage more core and stability muscles and increase overall strength. The rings allow the weight plates to move in all directions, including forward, back, side-to-side, up-and-down and in circular motions.
We also created The MostFit Core Hammer; a first of its kind fitness product, finally making sledgehammer workouts possible without the tire. The Core Hammer is designed just like a sledgehammer, but the head is round and composed of solid urethane, providing the right amount of rebound so the user can establish a rhythm that exactly mimics traditional sledgehammer swings.
This means that sledgehammer workouts can now be done anywhere…in a gym, Crossfit box, parking lot, or at home and multiple users can workout together in small spaces with the Core Hammer, which fits in nicely with MostFit’s principles.
These 2 products both make some standard strength and conditioning methods more accessible and simple to approach, which is our goal.
What moment in your career do you look back most fondly on?
I joined a gym recently in my neighborhood. As I was explaining to the instructor what I do for a living he stopped me, walked around the corner, and came back with one of our Core Hammers in his hands. At a point when you are inadvertently running into people who utilize your product it really makes you feel good.
- Address: 6520 Platt av #393
West Hills CA 91307
- Website: www.most-fit.com
- Phone: 805 415 7493
- Email: firstname.lastname@example.org
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