Today we’d like to introduce you to Andres Delsol.
Andres, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It’s a little more complicated and entertaining than this – it always is – but this is the most professional way I can put it.
After years of working in the digital space at Maker Studios -a Walt Disney Company- and Abrams Artist Agency, I realized the growing potential of influencer marketing and the need for influencers and micro-influencers to be better represented when dealing with brand campaigns. Having a bi-cultural background myself, I noticed the potential of the ever-expanding Latino community as an opportunity. I began working with Latin and LatinX influencers, helping further their careers, as well as promoting diversity and inclusion. Since opening our doors in 2018, SULIT has become a 50+ talent-roster from over seven countries and multiple creative backgrounds.
My Latino passion for creating an equal playing field for all cultures has pushed me to work and mentor as many people in the industry.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As any entrepreneur will tell you, when starting a business from scratch, “every day is a new challenge.”
When you’re dealing with multiple personalities, it is crucial that you are sensitive to the client’s needs and stay on top of their business- because their business is your business.
One of the biggest challenges for me has been gaining the trust of my clients. Establishing your reputation and your loyalty to new clients will always be a struggle in my industry. Your word and your ethics will always make the difference and will set you apart from the rest. Once you gain the trust of a client, your priority should be to build on that and protect the relationship.
Sulit Creative Media – what should we know? What do you do best? What sets you apart from the competition?
Sulit Creative Media represents some of the most diverse and top content creators across all digital platforms. We negotiate unique and organic partnerships between the client and various brands. We also oversee the successful completion of the campaigns, making it easier for our clients to focus on their craft. As a result, we’ve been able to grow our client’s portfolio, allowing us to explore different business opportunities.
There is nothing more satisfying than being able to see your clients grow their careers and help them achieve their goals.
What sets us apart is our focus on discovering diverse, multicultural, and unique talent worldwide.
What moment in your career do you look back most fondly on?
To be honest, every moment is so special and unique. But without a doubt, one of the most memorable moments with Sulit was last year when my client -Butch Locsin- was the main event of the “Day of the Dead” parade in Mexico City and performed in front of three million people.
Knowing that I was able to secure a deal that gave him exposure on a nationwide platform is one of the most rewarding experiences of my career.
- Address: 849 S. Broadway PH4. Los Angeles, CA 90014
- Website: www.sulitcreativemedia.com
- Phone: 310.437.3043
- Email: email@example.com
- Instagram: @adelsolg