Connect
To Top

Meet Andrea Navarro

Today we’d like to introduce you to Andrea Navarro.

Andrea, please share your story with us. How did you get to where you are today?
I started off working as an editorial assistant at Conde Nast in New York. I was then quickly offered a digital editorial position at Teen Vogue and was eventually promoted as their in-house beauty writer for the site. That role allowed me to understand how readers and consumers are so dialed into the beauty space and how the content we produced was so important to them–they fully trusted us. After some time there, I moved out to LA for a beauty editor position at The Zoe Report, and I was so blessed to have networks in two major cities. In 2018, I took the plunge and went fully freelance and that’s where I was introduced to working with influencers and brands directly. Since then, I’ve contributed my writing and editing to several publications including Women’s Wear Daily, Byrdie, and Popsugar to name a few. I still write regularly but have also incorporated social media management and digital consulting to my day-to-day duties. I currently work with eight different clients on top of my monthly editorial work.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not! I’ve suffered more than one round of layoffs, and felt shunned from a world I held so dearly to my heart. However, I’ve learned that everything does in fact happen for a reason and the universe is just leading me in the right path. Thankfully, I have an incredible network of connections and have been introduced to so many opportunities that allowed me to step out of my comfort zone. Journalism is NOT dead, it’s just not all that I’m meant to do.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
In 2018, I decided to incorporate myself and operate as an agency. I felt that this was important for my portfolio, finances, and landing dream clients. I specialize in the beauty space and provide strategies, consulting services, or day-to-day social media management services for different brands and influencers. I’m proud that I’ve built this reputation for myself where I’m trusted in the beauty community and have had the opportunity to work with some of the biggest brands out there. What sets me apart is that I have a genuine editorial background with some very big publications on my resume. Rather than focusing on marketing copywriting and strategies, I can tell a genuine story and help brands identify their voice in a very saturated space.

What moment in your career do you look back most fondly on?
I would say I’m the proudest right now. Being self-employed in the midst of COVID-19 is a scary thought, but I’ve been so blessed with more opportunities than ever. People are really looking to step up their digital footprint now that their audiences can’t appreciate their work up close in person. But I will say that having the chance to interview stars like Nicole Kidman, Kim Kardashian, Miranda Kerr, and more has also been pretty amazing.

Pricing:

  • $3500-$5000 monthly for day-to-day social media management
  • $1000 for one digital strategy per campaign
  • $100/hr marketing copywriting

Contact Info:


Image Credit:

Claire Huntsberger (for lead image of me)

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in