Today we’d like to introduce you to Andrea Lledo.
Andrea, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am originally from Barcelona, Spain but I’ve been living in Los Angeles for seven years already. When I moved to Los Angeles, it was because I was working as a veterinarian technician in Cardiology, something completely different from what I’m doing now.
Since I was a little girl, I wanted to study art but my parents didn’t love that idea. Secretly I was taking classes at Sotheby’s Institute of Art and attending to art shows. After working four years as a technician one day, I called my boss and I told them that I was very grateful for the opportunity and everything that I learned working at the hospital but that it was time for me to do what I loved.
A week after, I left and moved to Mexico City to work for a few months as a gallery assistant in one of the best art galleries from the city. It was the only way to learn everything and connect with people from the art world. During my time in Mexico City, I learned how an art gallery works but the most interesting part for me was the exhibitions and event planning.
The desire of making something on my own to help new artists became more clear and strong. My great ability of social interaction allowed me to make great contacts and progress into having close friendships in the art world. One of them was my friend and now business partner Sonny Kirchner. I met him during my trip and I realized that with our roster of artists, art dealers, and galleries that we both have we actually are able to help emerging artists together.
I moved back to Los Angeles with an idea, a new vision in how to help emerging artists and how to change the current art world scene. we both wanted to create something new that is going to work in the future as well. We started going to art fairs, openings of local art galleries to find local Angelinos artists.
Once we had our roster of artists, we decided to create our platform ” Alma Lledo”. A platform and online gallery that helps emerging artists to connect with clients, art fairs, and projects globally. Alma means Soul in Spanish and for me, Art is primarily a state of mind and soul. It is how the artist reflects what they want to communicate to the world indeed their feelings.
Now Alma Lledo not only represents emerging artists but we also organize art exhibitions for our artists to help them create a strong name in the competitive art world. With the great help of our Art Director ” Sonny Kirchner”. We already organized an art exhibition in Los Angeles and now during the pandemic which we know is a hard time, we have an International exhibition coming up at Cotton House Barcelona with two of our artists Pepi Erdboires and Sarah Main. Which we are very excited about it!
We need to adapt to the new circumstances but with positivity and hard work, you can have and do what you desire. Never give up, it is never too late to reinvent yourself!
Has it been a smooth road?
Have you ever heard that ” Difficult roads often lead to beautiful destinations”? This quote is completely true.
It was hard because I needed to start from zero without help. Imagine my family how disappointed they were when I left my job at the hospital to pursue my dream and happiness. Sometimes people stay with a job that they don’t like just because is easy, they make good money or even worst. Because they are scared of failing!
I personally was very scared but I always knew deep inside that It was the right decision and now I’m extremely proud and happy with my decision. Now I have an amazing business partner Sonny Kirchner who is the creative director of Alma Lledo. The two of us together make a great team, we are constantly working and motivating each other. He also takes care of the international clients that we have in Europe and the UK and I manage the ones in America.
So let’s switch gears a bit and go into the Alma Lledo story. Tell us more about the business.
Alma Lledo is a platform and online gallery that helps emerging artists creating a strong name in the competitive art world.
For an artist just starting out, the art market can be a fairly daunting place. Dealers and collectors are often difficult to reach—and even if you do manage to connect, they might not be interested in engaging unless you’re an artist they already know. We help our emerging artists selling their artworks, finding new projects locally and internationally. We like to think of Alma Lledo as a family, building a strong relationship based on trust and dreams. Because all dreams can become true if you believe in yourself and work hard.
We are different because we actually help our artists from the start. We are a small team and we like to work individually with every artist, each person has different thoughts and views and we can’t have the same business plan for every artist that we represent.
We organize solo exhibitions for our artists and have different clientele for each of them locally and internationally.
How do you think the industry will change over the next decade?
The artworld is changing a lot. Before having a local art gallery was the good thing to have, now more and more online art galleries are behind created. Because you can find clients globally with just a ” click” and connect with clients in social media (Instagram – Facebook)
That’s why we created Alma Lledo as an online platform and art gallery. We reduce the cost of having to pay rent and we invest that money in other important things, like marketing campaigns and art exhibitions.
Our big upcoming event at Cotton House Barcelona is going to open a lot of doors for us. We would love to be able to do art exhibitions in different countries and cities with our emerging artists twice every two.
We want also to have an art foundation in 2 to 5 years for kids struggling with depression. We believe that art is therapy. The goal of art therapy is to utilize the creative process to help people explore self-expression and, in doing so, find new ways to gain personal insight and develop new coping skills.
- Website: www.almalledo.com
- Phone: 3105009272
- Email: email@example.com and firstname.lastname@example.org
- Instagram: alma.lledo / sonnykirchner / andreadelledo
Andrea Lledo and Sonny Kirchner