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Meet Andrae Vigil-Romero of Social Media Social Good

Today we’d like to introduce you to Andrae Vigil-Romero.

Andrae, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I got started back in college working in digital media when I interned at Ryan Seacrest Productions in 2011. I didn’t realize at the time, but much of the foundations of what I know now can be credited to my time there. And while I truly enjoyed my time interning in the pop culture space, I found it to be lacking in a certain way that my first full-time post-college opportunity at Outfest – the Los Angeles-based LGBTQ media arts organization – provided me, which was a social impact.

Fast forward to 2014, I was offered the opportunity to manage the communications for the organization during its busiest time – the Outfest Los Angeles LGBTQ Film Festival. This eleven-day festival was my first foray into not only the film festival world but working in a nonprofit organization.

From there, I would occasionally assist friends, family, and colleagues with design projects, which lead to being connected to others who needed assistance in developing their digital personas and brands. While still working at Outfest, I began working at MZA Events in 2017 – the company responsible for AIDS Walks across the nation, Tour de Summer Camps, the Glitter Run, and many other social impact fundraising events.

My time at MZA Events was short-lived as the company went through a restructuring towards the end of my first year and I was laid off. Normally, being laid off is something terrible to experience, but I saw it as an opportunity to start a business of my own that allowed me creative freedom to work with organizations and businesses that I wanted to. So, in 2018, I started Social Media Social Good – a digital consulting business for nonprofit organizations and socially-conscious businesses.

Currently, I work with Outfest, The Rescue Train, Race For The Rescues, and Estolia’s Food Products. When I am not working, you can likely find me working with my partner Albert Bonitzer on photography projects in Orange County.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think for most first-time business owners (unless to say you have worked in a family business all of your life or had a formal education in business) it is a constant “make it up as you go.”

And while I do have a foundation in digital marketing, I am learning every single day of ways to develop my clients and their brands, foster my own business, and be introspective on how I can find ways to improve.

It can be very difficult, but I strongly believe that the challenge of it is truly worth the reward of helping organizations raise hundreds of thousands dollars for, many of them, life-saving services.

One of my favorite quotes, when I was younger, is “the meaning of life is to plant trees, under whose shade you do not expect to sit.” The quote is something that always reminds me of why I do what I do. It’s not about the recognition or validation. It is about creating change to improve the lives around us.

We’d love to hear more about your business.
My company is Social Media Social Good – a digital consulting business that specializes in nonprofit organizations and socially-conscious businesses. I work with organizations to develop their brand online with a special focus on lead generation, event promotion, and fundraising. Having worked in the digital space since 2011 and organizing events since 2007, I have had a robust experience working in different companies, organizations, and events across a variety of verticals.

One of our first achievements was helping raise over $350,000 for Race For The Rescues in late 2018. This particular event is a 5k, 10k, and 1k dog walk fundraiser that helps raise crucial funds for local animal rescue groups, including The Rescue Train (another client of mine). My hope is that I will continue to grow my roster of clients in hopes of opening an agency at some point that focuses on social impact.

I think when it comes down to it the difference with Social Media Social Good is that when I work for a cause – whatever it may be – I’m fully invested in their mission, which enables me to tell their story effectively. Also, I am a huge fan of strategy. This comes into particular handy when a client I am working with is limited on resources. It is about finding creative solutions to problems when you do not have a big budget to solve it.

What is “success” or “successful” for you?
Success for me is about growth. Whether it was an extremely successful campaign I worked on or a campaign that fell short of its goal, the success can be found in what I learned from the whole experience and how I used that knowledge to inform future campaigns. Success is fleeting. So it is truly about what we can keep with us beyond the fade of the accolades.

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1 Comment

  1. Lisa

    May 3, 2019 at 16:29

    He’s an amazing young man with a great future ahead. I look forward to watching him grow and his business flourish. We need more individuals like him in this world.

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