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Meet Carol D. Anderson of Anderson Finance Consulting in Ladera Heights

Today we’d like to introduce you to Carol D. Anderson.

Carol, can you briefly walk us through your story – how you started and how you got to where you are today.
For years I resisted the idea of entrepreneurship, even though I grew up in an entrepreneurial family in the Caribbean. By age 12, I was the office assistant in Dad’s construction company, managing timesheets and pay schedules for day laborers. I was responsible for balancing daily cashflow to the dollar. Despite my age, I was successful and Dad further entrusted me with bank withdrawals and deposits to expand on my responsibilities. Somehow, however, I still held the limiting belief that as a woman and a small framed one at that, I would not be able to wield influence and authority in business like my male counterparts. So, after graduate school, I felt relegated to success only through positions in corporate America.

Eventually, despite making an impact and achieving some levels of success, that environment was just not sufficient. Something was missing. My skillset, talents, and experiences were underutilized and undervalued, limiting my impact. I transitioned to consulting and began garnering some joy and fulfillment that come with living your purpose. I have now come full circle. Prepared with experience, mentorship, a clearer vision of what’s possible for us as women, and incredible support, I registered my company, Anderson Finance Consulting, llc., with the State of California in January 2018 and that August launched my full-scale strategic finance consultancy as an outsourced CFO.

This model could not be more perfect for who I am, the purpose I am serving, and the impact I am making on my clients and others following suit. They are the better for it and my journey is a reminder to young aspiring women entrepreneurs to take the leap of faith even when scared.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No. As excited as I am to lead this enterprise as a business owner, influence and drive profit growth of client companies, and witness firsthand the impact I make, entrepreneurship is not for the faint of heart. There are so many variables to juggle and be aware of at all times. Understanding where your business sits in its lifecycle, knowing where you fit in your industry’s ecosystem, understanding the intricacies of your particular market and inter-relatedness of the many functions that support you, shifting culture, economy, and people dynamics that affect your business, along with knowing the perfect quality and product mix that meet the exact needs of your customer-base, all matter at once. All while in a full-court marketing campaign press to build and strengthen your brand to attract an overflowing client pipeline that ensures sustained revenue and profit growth.

Having the right mentors, advocates, partners, and champions in place can help you navigate it all, to sidestep the inevitable pitfalls. Do not be afraid to leverage such support or partnerships or to ask for help. Those are key. Keep pressing forward, no matter what, and what you believe in for yourself and your business will eventually come to fruition. Never stop believing!

So, as you know, we’re impressed with Anderson Finance Consulting – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am most proud that Anderson Finance Consulting, llc. is disrupting the way Finance and Strategy Services are being delivered. Anderson Finance Consulting, llc. offers retained outsourced or permanent part-time CFO services to small- to mid-sized companies that have experienced some levels of success and are primed for next level. Whether course-correcting from stagnant or declining profits, or growing by new products, new markets, acquisition, or internationally, we deliver tiered offerings of strategic finance and operational solutions for our clients, maximizing their profits at a fraction of the cost of a full-time CFO. Anderson Finance Consulting, llc. provides the right kind of dedicated finance support, specializing in four key areas of Corporate Finance in addition to special projects:

(1) Business Administration, Management, Compliance, & Analysis ~ we conduct comprehensive strategic business analysis, maintaining administrative compliance, and deliver relevant & timely reporting.
(2) Strategic Planning ~ we develop and maintain companies’ overarching strategic/profit plans, maximizing revenue potential and streamlining operating performance.
(3) Project Management ~ we initiate, plan, execute, manage, and close out the work of finance projects, managing teams and departments to achieve specific operational and financial goals.
(4) Training/Coaching/Development ~ we facilitate team training, personal coaching, and development, to raise finance and performance acumen in non-finance leaders and facilitate seminars and speaking engagements around disciplined business/career preparation.

Our retainers are based on tiered services required to meet each company’s specific needs, service complexity, and on-site requirements. Our goal is to be the epicenter of support that uplevels companies to operate more smoothly and efficiently and achieve sustainable profitability and growth year-over-year. We do it with deep and abiding integrity, compassion, and steadfast belief in the possibilities owners have for their companies. “Your bottomline is our top priority!” We want to see you win and win big!

So, what’s next? Any big plans?
I am excited for the growth possibilities of my company, Anderson Finance Consulting, llc. I am excited for retaining more client companies in a wider variety of industries, for hiring more Finance professionals and giving them greater opportunities to innovate and problem-solve on behalf of our clients. My dream is to expand internationally, once our intellectual capacity has scaled, and serve as a model to aspiring young women entrepreneurs to go for it!

I want them to see my courage in taking this great step, as their permission to dream big and never stop dreaming, to keep trying no matter what, and themselves continue paying it forward so that the cycle of inspiration keeps flowing forward into perpetuity. That legacy of continuing support and inspiration is how we will motivate each other in our beautiful City of Angels to generate greater financial freedom through economic development, for generations.

In addition personally, I will continue traveling the world to visit every country. And via speaking engagements, hands-on practicums, seminars, and conferences inspire women worldwide to create successful ventures to bring financial freedom to their families and economic development to their communities. Since when women prosper, economies grow exponentially.

Pricing:

Retainers are contracted from 12 months to multi-years at tiered rates, as follows, based on the intricacy and complexity of business needs:

  • $10,000.00+ per month
  • $7500.00 per month
  • $5000.00 per month
  • $3500.00 per month
  • Short-term immediate project guidance can be purchased in 3-6 hour increments at a rate of $200.00+ per hour.
  • A comprehensive 10-week coaching protocol that helps business leaders develop a structured approach to operating as an entrepreneur is delivered at a flat rate of $3600.00.

Contact Info:

Image Credit:
All images of Carol D. Anderson are from her personal archive.

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