Today we’d like to introduce you to Amy Tang.
Thanks for sharing your story with us Amy. So, let’s start at the beginning and we can move on from there.
The lineage of Sir Owlverick’s originated three generations ago in Vietnam during the French colonization. My grandfather, Grandpa Tang, was fascinated by the coffee culture, so he started learning the craft of roasting. After years of training and tasting, Grandpa Tang opened his first roasting business which became “small town famous.”
Soon, my father, Papa Tang, joined the business. In the late 1980s, Papa Tang brought the family’s expertise to the United States and started a roastery in Anaheim, CA.
After spending 12 years carving out a career at a technology firm, I decided to leave the dregs of corporate life to appertain to my family’s legacy: coffee roasting. In 2015, I created the brand Sir Owlverick’s to pursue my passion for the myriad of classic and cultural flavors I grew up with and bringing that classic taste to the masses…
In the first year, I developed and sold Sir Owlverick’s coffee bean and beverage products in Los Angeles farmer’s markets, but I realized that the next step was to bring our products into stores. I am happy to say that Sir Owlverick’s can be found in boutique grocery stores not only in LA but Orange County and San Diego.
Has it been a smooth road?
It has been a relatively smooth road, but of course, any business is tough where there are large incumbent brands and strong newer players. That said, I think coffee and coffee beverages are so inherently personal because so many people consume these drinks daily. Coffee brings people together – co-workers, loved ones and even strangers meet for coffee to get to know each other better. Coffee is COMMUNITY and I am overjoyed at being a part of that.
So, if I stay focused on what I love about coffee and help bring that into their daily lives, I believe that there will be room in the market for Sir Owlverick’s. I feel like people always make space for good things that have a heart. I know I do.
So, as you know, we’re impressed with Sir Owlverick’s – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Sir Owlverick’s makes roasted coffee and coffee-based beverages. We are a minority, woman-owned business. For roasted coffee, we are focused on classic-tasting, medium roasted coffee, meant to be taken black. We want you to taste the coffee and the smooth finish, not a bunch of creamer and sugar alternatives that you had to add to it because it is too sour or bitter to drink on its own. That’s really what we mean by classic-tasting- you should be able to drink this coffee black, cup after cup.
For Sir Owlverick’s coffee beverages, we want you to be able to drink artisanal coffee on the go. Just because you don’t have time to hit the coffee shop, doesn’t mean you should have to drink bad coffee. Our Sir Owlverick’s Maple Cold Brew is smooth, refreshing and is just a li’l sweet from 100% Vermont Maple Syrup and has a dash of sea salt. That beverage has been an absolute hit in LA for us for sure.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love Los Angeles. Love love love. LA has the best mix of culture, personality and creativity that does not exist anywhere else in the world.
I hate to be so typical, but LA traffic is pretty bad. But, to be fair, the traffic in tons of places is terrible too. Driving in any big city: New York, Hong Kong or Florence- they’re all terrible!
- Website: www.owlvericks.com
- Email: firstname.lastname@example.org
- Instagram: @owlvericks
- Facebook: /owlvericks
- Twitter: @owlvericks
Sir Owlverick’s, Lillard Anthony Wong, Mayor Tom Tait, Julie Tait, and Amy Tang