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Meet Amy Grindrod

Today we’d like to introduce you to Amy Grindrod.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Growing up, I was always attracted to the visual arts so I began my journey as an artist. I grew up with fine drawing and painting with pencils and watercolors. I enjoyed my creative freedom, drawing whatever interests me like people, nature and animals. I always knew the world is a beautiful place, so many sights and places to see and to create artwork based on what I see on daily basis. Then I became fascinated with architecture and graphic design, working with computers, shapes, colors and typography. Thus, I ended up studying graphic design in university and graduated with a degree in Art.

Throughout the years, I’ve cultivated my career in web design and slowly transitioned into front end development to merge my graphic and web design skills into world of coding. The world of possibilities opened up and realized that I could be creative with what I worked on, transforming the code into visual design and unleash my creativity. I loved communicating my creative vision into visual language and design. I also love to write so writing is one of my another passion. Blogging and content creation became my passion so I added this to my list of ever growing creative passions.

Throughout in my career, I have worked for several private, public and nonprofit organizations in greater Los Angeles and San Diego as a web developer and then as director of public relations & media in addition to other roles. As a full stack designer and communicator, I realized that I wanted to grow even further and challenge myself as a person, I decided to go into consulting so I set up my own digital consulting business. As a result, my business, AG Digital Company, was born! The past five years, I have consulted and worked with variety of clients in various industries on B2B or B2C strategy, growth driven design, digital marketing and brand management. I have successfully launched several websites, marketing and advertising campaigns, and brand management to gain new market share, expand the market and generate bottom line results for my clients in addition to consulting them how to restructure and improve their IT systems, operations and process in their organizations to become more efficient and agile.

I loved everything I’ve learned as a business owner and entrepreneur. I’m proud of our partners and our accomplishments together. We enjoy making a difference and thrive on innovation for the work we do with clients. We have some exciting new changes coming up in 2020. Visit our website, follow us on social media and subscribe to our newsletter for upcoming announcements. Don’t let obstacles and challenges stop you from achieving your dream! That’s what happened to me.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a bumpy and challenging road as an entrepreneur. As a deaf woman-owned business, it isn’t without struggles or challenges. While many businesses out there have been extremely successful, getting recognized and word out there is tough because people aren’t familiar how to work with talented deaf people or giving us a chance to thrive to be successful in the business world. As a woman of color it is even more challenging because we are not visible enough in the public, media or news so we’re unable to share our voice and story. I’m hoping to change all of that. Regardless of my struggles, I won’t let this stop me from achieving my dreams and continue to do what I love. It will never stop me from pursuing my passion because it is what keeps me going and I enjoy making a difference seeing others joyful and thrive because we are in this together as a community. As long as you love what you do, it is easier to be successful than not being passionate in what you do. Life is always an adventure so that is what keeps me going and growing as a person. I’m an artist at heart so that will never change.

Alright – so let’s talk business. Tell us about AG Digital – what should we know?
AG DIGITAL is a digital consulting firm specializing in business strategy, growth driven design, digital marketing and brand management for businesses and organizations. What sets me apart from others is that it is deaf woman-owned business and I have a background in business, arts and technology.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Yes, I wish to give my gratitude to my team, partners, friends and family who are there with me from the beginning. They have been very supportive in my journey as a business owner and strongly believe in me. They have faith in me to be successful and joyful in everything I do. Because of them, I cherish them dearly and they are vital to my success. I give a shout out to my team who are good at what they do and helped my business vision come true and my mother as an advocate for believing that anything is possible once I put my mind on it and do it. I also credit my faith in God helping me becoming a stronger and passionate person that I am today.

Contact Info:

Image Credit:
Photography credits: Ali Mohajedi of Mojahedi Photography

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