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Meet Amirh Releford of A Plus Fitness in Inglewood

Today we’d like to introduce you to Amirh Releford.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I fell in love with working out at the age of 16, any time I had after completing my homework and basketball practice, you could find me at the local YMCA working out in the weight room. It was a way for me to learn focus and discipline. The rush I felt from learning the mechanics of the body and watching my body change drove me to become more serious about educating myself about nutrition and fitness. After graduating from CSUDH with a B.A. in Kinesiology, Pre Physical Therapy and acquiring my personal training Certification soon after, I knew it was less about me and more about helping people improve their general fitness goals, confidence, and becoming the best version of themselves.

Honestly, I never thought that my passion for fitness would lead me to creating products for self- care and recovery. I got started with making my handmade Hemp CBD Muscle Rub in fall 2018. From being a collegiate athlete to now being a personal trainer, I wanted to make products to help people reach their optimum health goals and maximize injury recovery. Watching some of my family and friends suffer from disease caused by obesity, poor diets and other health-related issues, I decided that I would not only dedicate myself to living a healthy and fit lifestyle but to help others do the same.

After having my share of injuries due to playing sports and working out, I got tired of running to the local drug store to pick up over the counter pain relief salves that didn’t work and/or to the doctor for prescribed pain killers. As an alternative, I began taking Hemp CBD Oil to help me sleep better due to muscle soreness from workouts and long days at work. I then decided to use the Hemp Oil and create my own muscle rub. I officially launched A Plus Fitness in July 2019.

Has it been a smooth road?
I wish I could say it has been a smooth road but it hasn’t been. After having my e-commerce business open for only a few months, I got the opportunity to have my products in store at our family-owned business, which was beyond exciting. But in February 2020, the pandemic hit right after and we had to shut down.

Life will always have challenges and that’s exactly what I’ve experienced. Starting a small business, being a personal trainer and a full-time government employee, time management was one of my biggest challenges. Learning to balance all three has taught me perseverance and strength.

My passion for training and helping people led me to making my own muscle rub for pain. I wanted to help people deal with pain outside of taking over the counter pain relief salves and or pain pills. I decided to create a rub that included a unique blend of natural pain relief ingredients that give maximum anti-inflammatory relief, relief of joint pain, muscle pain and would help with sleepless nights. And that is exactly what I did, although I’m still learning the ins and outs of business and marketing, I wouldn’t change the lessons and acquired knowledge for anything.

We’d love to hear more about your business.
As the owner and founder of A Plus Fitness, I’m a personal trainer that specializes in nutrition, weight loss and acquiring lean muscle mass. I work with clients part-time to achieve fitness goals, boost their confidence and establish lifelong exercise habits.

My company A Plus Fitness thrives on providing quality products that use all-natural essential and herbal oils, A Plus Fitness products caters to the relief of muscle aches and pains, reducing stress, sleep deprivation from chronic or minor pain, cramps, helps increase circulation, decrease inflammation, and helps with arthritis. Promoting the overall health and well-being for the human body. We started with our original Hemp Oil Muscle Rub, Lavender Hemp Oil Muscle Rub, and a Vanilla Hemp Oil Muscle Rub. Recently, we just released our shower steamer collection which includes Lavender, Peppermint and Eucalyptus.

What I’m most proud of is taking my passion for helping people through personal training to now turning it into a business and creating products that get people through their day to day activities. Having my products in store where people can go and buy them is just the beginning. What sets me apart from others is that my passion is driven by helping people, not solely for monetary reasons. I find joy in helping those in need.

Is our city a good place to do what you do?
Although I feel that they’re pros and cons to opening a business in any city, nonetheless, Los Angeles offers a lot. It’s a melting pot for connections and resources. Being able to have access to an array of diverse marketplaces and events for small businesses, this enabled me to raise my profile. As well as showcase my products, share knowledge and network with businesses in the same field.

I feel like if you can start a business in Los Angeles, you can start a business anywhere. The experience can be challenging yet rewarding and will make you stronger as a business and business person.

Pricing:

  • Hemp Oil 500mg Muscle Rub (2oz) -$39.99
  • Lavender Hemp Oil 500mg Muscle Rub (1oz)- $23.99
  • Serenity (Lavender) Shower Steamers (2)- $12.00
  • Relief ( Eucalyptus) Shower Steamers (2)- $12.00
  • Balance ( Peppermint) Shower Steamers (2)- $12.00

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Amirh Releford

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