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Meet Aminah Falaah of Mimi’s Magic

Today we’d like to introduce you to Aminah Falaah.

Aminah, can you briefly walk us through your story – how you started and how you got to where you are today.
Since I was young, I’ve accepted the unconventionality and uniqueness of my life. For years, I’ve used the butterfly as a metaphor for life. To me, this means embracing all of life’s changes and every level of your personal growth and evolution. It did not take me long to realize that my purpose was to help ignite and influence these personal evolutions in others.

After my brother passed away, I did a lot of soul searching and internal work. One day I woke up and decided that I no longer wanted to bask in my grief. I took the necessary steps to better my mind, body and spirit. Daily meditation and asking God to bring me something purposeful brought me to where I am. Once I dug deeper and deeper into who Aminah truly is, my purpose was revealed to me. I founded Mimi’s Magic shortly after that.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve definitely had some bumps in the road. Sometimes when you start to do purposeful work, it can feel too surreal. It took me some time to realize that I was worthy of receiving my blessings. I was finally getting everything that I manifested and prayed for.

My biggest struggle currently is operating a full-time business alone while juggling my final semester of college at LMU. Running Mimi’s Magic is a 24/7 job and I make it my top priority, so time management has been very crucial for me. I know that I will be so amazed looking back at what I was able to accomplish this. It is all worth it to me.

Please tell us about Mimi’s Magic.
Mimi’s Magic is about healing the mind, the body and the soul. My goal is to influence as many people as I can to elevate their mental, physical and emotional wellbeing.

Originally, I sold only Wildcrafted sea moss gel. After it cured my skin issues, I knew I had to spread awareness about its benefits. I slowly started to offer other products that I personally use to keep my body healthy. I think it’s imperative that we all work towards building strong immune systems, especially with the current health crisis in the U.S.

I have recently expanded and dropped Mimi’s Magic Kit. This kit is a spiritual bundle that is designed to help ease anxiety, bring forth mental clarity and clear out negative energies. The bundle contains Florida water, sage, palo santo and high vibrational incense. I hold this kit near and dear to my heart because the products it contains helped take my healing and spiritual evolution to a different level. I use every product in the kit daily.

I am very proud to say that I have been blessed with the opportunity to build personal relationships with many of my customers. I am honored to help guide them in their journey to living a healthier lifestyle. I feel so fulfilled and blessed that I have this impact on people at this point in my life. I know that Mimi’s Magic has a purpose so much greater than myself.

Is there a characteristic or quality that you feel is essential to success?
My resilience is what primarily drives my success. I have faced a lot of battles, both personal and uncontrolled. Eventually, I learned that I am not my negative experiences and that these occurrences can be transmuted into wisdom.

Sometimes it is not about what you go through, rather it is about how you perceive these situations and what you choose to do with the growth it is capable of bringing. I choose daily to be resilient and to keep pushing forward so that I can obtain all the abundance and joy I desire in this life. I will transcend knowing that I gave this life all that I could give it.

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