Today we’d like to introduce you to DJ Amara.
So, before we jump into specific questions, why don’t you give us some details about you and your story.
I started DJing when I was in junior high school as a way for me to make mixes for a dance group I belonged to. My dream then was to be a dancer/choreographer but as I learned the art of DJ’ing, my passion for it eventually surpassed my love for dancing. I started to DJ house parties and being business savvy at a very young age, I realized I can make extra money throwing my own parties. I rented halls, hired friends as bouncers, passed out flyers at my school and nearby high schools and charged $ at the door. Before you know it, I was able to save enough money to buy my first car! In the 90s/early 2000’s, I didn’t know any DJ’s that made a living just DJ’ing alone. It was mostly just a hobby. Growing up in a household where money always fluctuated, due to my dad being a professional gambler, it was important to me to have financial stability as I grew older.
Since I didn’t think a full-time career as a DJ was possible, I figured my next step is to go to college and choose a career that was stable and in high demand so I chose to major in Computer Information Systems. I was blessed to land a job at Yahoo after graduating and my first paycheck was spent on a new set of Technics turntables. I continued to DJ and hold residencies at nightclubs while having a full-time job and commuting from the valley to Costa Mesa. This was not sustainable as I was coming home at 4am after my club gigs and needed to be in the office at 8am. This lifestyle lasted two years. My department moved to India and at that point, I decided that I wanted to wake up every day excited to go to work and a career in information technology just didn’t do that for me. It paid the bills but DJ’ing is what made me happy. When I got laid off, I took a leap of faith and decided to give DJing full time a try and I never looked back!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to becoming a full-time DJ has definitely not been smooth. At the time, it was rare to see females behind the decks. Club promoters automatically think you don’t have the skills so it was hard to get residencies. I had to be better than my male counterparts because I was judged harder, which was motivation for me to just get better at my craft. Currently, one of the major challenges has been adapting to the entire entertainment industry shutting down due to COVID-19. I’ve learned to adapt by creating my own weekly live stream called Cabana Sundays. It’s been an amazing outlet and way to connect with people virtually through music.
Please tell us about DJ Amara.
My company, Kore Entertainment, is a women-run DJ and Production company focused on providing a bespoke DJ experience for unique private and corporate events. We are most proud to be women owned and operated in an industry that is widely male-dominated. Our A/V production crew is even helmed by a woman! We are also proud to have a diverse range of clients from the iconic Getty Museum and new Academy Museum, to the Givenchy Family, Equality Fashion Week, Out Magazine, Chase, Sprint, Samsung, Tesla, and Porsche. I believe strongly that our commitment to personalizing each set to our specific clients’ needs and adjusting to the vibe of the crowd during our live set is what sets us apart. That and having a crew of badass women setup all of the audio and DJ equipment also sets us apart!
What has been the proudest moment of your career so far?
I’m so extremely grateful to call this passion of mine my career! It’s afforded me opportunities to travel and play for crowds all over the world, which I am very proud of. If I had to pinpoint my proudest moment, two recent achievements come to mind. The first is a milestone as a business owner. Last year we landed an account at the new Academy Museum of Motion Pictures! I’ve worked so hard in my career to bring a unique sound to all of my clients, big or small, and being recognized and recommend to be part of this incredible new space coming to LA makes all of the hard work, stress, preparation, and care really pay off.
Not to mention, I am such a movie lover, it’s one of my favorite past times and I love and appreciate the intersection of film and music. My proudest moment as a DJ and member of the LGBTQ+ community is partnering with and playing for LA’s first LGBTQ+ fashion week, Equality Fashion Week (EFW) Much of my early success as a DJ came from residencies in West Hollywood playing for the LGBTQ+ community. I gained a loyal following for which I am forever grateful. This makes playing for EFW a very proud full-circle moment for me. EFW brings visibility to the vast array of talented designers, models, and performers within the community and has inspired pride, visibility, and unity. It’s been an honor DJing for the show the past two years.
- Website: www.KoreEntertainment.com
- Phone: 626-780-5406
- Email: djamara@KoreEntertainment.com
- Instagram: https://www.instagram.com/shaketothekore/ https://www.instagram.com/djamara/
- Facebook: https://www.facebook.com/shaketothekore https://www.facebook.com/DjAmaraMusic/
- Yelp: https://www.yelp.com/biz/kore-entertainment-los-angeles
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