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Meet Alyssa Nicole Tijerina of Fetchtique

Today we’d like to introduce you to Alyssa Nicole Tijerina.

Hi Alyssa Nicole, so excited to have you with us today. What can you tell us about your story?
It was always a dream of mine to have my own boutique. I was a full-time dental assistant in 2020 when covid started we had to close for a couple of months. I had just found out I was pregnant and now had no income! I had to think of something fast! I decided to go for it and begin the process of owning my own clothing boutique. I knew it would be hard since there is a lot of other upcoming boutiques, but I didn’t let that discourage me. I began to buy my first collection, although I was about three months pregnant I decided to model the clothes myself up until eight months! I created my Instagram platform and quickly started to grow my business by posting my outfits and interacting with my followers. During quarantine Tiktok was at its peak so I decided to promote my boutique there, one of my first videos got over a million views and my business took off!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely wasn’t a smooth road, once my baby was born it was hard to stay focused and bring in new styles every week. I had to model 30+ outfits in one day to be able to have content for a couple of weeks and be able to care for my daughter. It is still a challenge but with the help and support of my family, I have been able to keep growing my business.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Fetchtique we specialize in trendy fashion clothing. We bring in new styles every week and stay on top of trends to satisfy our buyer’s needs.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Covid left me without a job but also forced me in a way to start my own business.

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