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Meet Alyssa Morin

Today we’d like to introduce you to Alyssa Morin.

Alyssa, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always loved telling stories—whether it was through writing, talking, you name it. I have a huge family and every time we gathered, I was enthralled with each story that was told. So, it was only natural that I would choose a career in journalism.

When I was in college, entertainment journalism was the ultimate career. So I set my sight on internships with an entertainment focus, which led me to work at various sites, including InStyle Magazine and

Because I’m a workaholic, in my free time, I was writing about beauty and fashion on my personal blog. Doing that eventually led me to a full-time beauty gig—where my career took a slight pivot. More on that later.

My first “grown-up” job was at a company called Observe—they are known for Hollyscoop and The Diana Madison Show—and I was writing about entertainment news. After that, I started freelancing at various publications, including HelloGiggles. The Beauty Editor learned I wrote about beauty and fashion, so she asked if I could write content for her. I soon became the Associate Beauty Editor for the company.

After being there for a little over a year, I was promoted to Beauty Editor. While at HG, I was allowed to freelance on the side, so I started writing content for Fierce by We Are Mitu—it’s a Latinx-focused site that covers beauty, fashion, lifestyle, etc. For me, as a Latina, I wanted to write about topics that resonated with me and that I could share with my community.

After working at HG for over two years, I felt ready for a new opportunity. This led me to work at E! News. Now I cover a range of topics, including entertainment, beauty, and fashion.

Aside from having a full-time job, I’m focusing on building my own personal brand. I have several exciting projects in the works and, as cheesy as it may sound, I can’t wait to share them with the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not!

First of all, I’m an LA transplant—I was born and raised in Texas. When I first moved to the City of Angels with my boyfriend at the time (he’s now my husband), we only knew about five people total. We had no family here and no close friends really. That was probably the biggest struggle for me because while I had my partner, I really didn’t have a support system—I’m from a big family, remember. So having a large crew is something that gives me comfort.

When I moved here, I was fresh out of college and was struggling to find a job, let alone one that would pay enough for me to continue living in LA. To put it shortly, I was a broke ass, had no one to network with to find job opportunities (we all know how LA works—it’s all about who you know and who knows you) and I wasn’t making any money.

I began to question whether or not my journalism skills were up to par with my competition. And since self-doubt is the killer of all dreams, I was hustling to find something, *anything* that would allow me to stay in LA for another week, another month, another year. Because, truthfully, I wasn’t ready to go back home.

Eventually, I landed at InStyle where I was interning and barely making minimum wage. I had to suck up my pride because here I was a college graduate accepting yet another internship instead of a full-time, salaried job. However, I’m a firm believer in “things happen for a reason,” and having that job on my resume led me to my next opportunity, which eventually led me to HelloGiggles, Fierce and the créme de la créme of entertainment jobs, E! News.

We’d love to hear more about what you do.
Right now, I cover celebrity, beauty and fashion news. However, I’d say my passion has shifted from entertainment journalism to beauty journalism. Not to say I don’t love covering all of those lifestyle topics, but I have a strong affection for beauty.

The proudest moment in my career, so far, was definitely helping to launch the HelloGiggles Beauty Crush Awards. Along with the Sr. Beauty Editor, I tested countless products, which led us to pick the winners of the awards. While it was the most stressful time ever (so much so, I got a cold sore), it was so rewarding to see all of my hard work pay off.

Advertisers, brands and more noticed our awards, which felt like we were doing something special for our ever-growing company. In terms of what I’m proud of “as a company,” I’d have to say I’m proud of my side projects. It’s grueling, but I know it will be so worth it once I launch everything I have in the works.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My number one supporter is my mother. As cliché as it is, my mom is always pushing me to do more. She motivates me to pursue my dreams and to go after new ones. She’s the reason I felt confident enough to move to LA in the first place. Without her support, I wouldn’t believe in myself or have the courage to chase (and achieve) my goals.

One of my first mentors in LA was Jessica Ramirez. She gave me honest (<– keyword) advice about working in the City of Angles and what certain jobs entail. Since she moved out here before I did, I felt I had someone to talk to when I felt lost, insecure and hopeless.

Another mentor is my HelloGiggles supervisor, Marie Lodi. She is (and probably ever will be) the best person I worked with. Her advice on career and relationships were invaluable. If anything, she taught me to value my worth, to fight for equality and to always keep hustling. If it weren’t for her encouragement to pursue other goals, I wouldn’t be in the position that I’m in today.

Lastly, my biggest advocate is my husband. Without his endless support, I probably wouldn’t be secure enough to chase my sometimes wild ideas and dreams.

Contact Info:

Image Credit:
Pamela Avila

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