Today we’d like to introduce you to Alyssa Goldin.
Alyssa, please share your story with us. How did you get to where you are today?
I have been an interior designer for the past 14 years. I have always loved design and luxurious things. From as long as I can remember I have been designing the interiors of every home I either rented or owned. Also, I have designed a Pilates Studio and staged homes. My passion grew with each task I undertook from painting to stenciling, to hand stripping the kitchen cabinets. I was always creative and have an eye for color. I decided to go back to school in 2002 to take interior design classes at the Interior Design Institute of Newport Beach, (IDI). I had a strong desire to increase my knowledge about color, graphic arts, the architecture of spaces and furniture through the centuries. I graduated with a Certificate in Interior Design, (CID). I have been designing residential rooms and homes ever since. I decided to start my own company “Aleeza Interiors” in 2008. This gave me a chance to be flexible and be a Stay-at-Home Mom and work at my own pace as well as take on jobs when I wasn’t taking care of my children. Design is my passion and love. I try to teach my client to not be trendy but to buy classic pieces that last a lifetime. it is worth saving for a better piece that you love that will last than to fill a house with furniture that doesn’t last or goes out of style. I believe you should be able to move your furnishings around your home. There will always be a place that it works in if you love it.
Neutrals are great it is better to buy a solid color sofa and add a pop of color in the pillows, a special piece of furniture or in the accessories. I can help transform any space into a realty, using what you already have or also starting fresh in whatever style one desires… One doesn’t need to spend a lot to transform a space from tired to fabulous.
Any one space should not look like another, you can personalize the space with family photos and accessories, of memories and places you may have traveled, been or things you love over time. Less is more. Buy your favorite things and make them last. if your tired you can always change the color on the wall for updating or change out pillows and such. I listen to my clients and design their homes with only their best interest in mind.
My motto is: Classic deigns that last and all your interior needs from A-Z. Less is more.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There are always struggles in any profession. Taking on tasks that you haven’t done and the fear it will not work. However, I am a very positive person and believe you must try or you may never know. I have been very lucky and believe in what I do and this positive attitude has been shown to my clients. It is almost infectious.
Sometimes you need to try a few paints in various lights. It may be great for one home but in another with various furnishings and lighting, it may look totally different.
I am not afraid to try new things and if you like a certain type of design I am happy to give it to you. No two clients are the same. Even with measuring I sometimes am not sure of the fit. but I have learned about space planning and by moving things around I get it right,
I believe things need to flow, but at the same time everyone makes mistakes and there is more than one way to do things. I research a lot before I meet with my client and meet them in their home to get a feel for what they need and want.
Using a good contractor is important at times and also everyone has a skill. As a designer, we put it all together. But having the right painter, flooring specialist, electrician etc. all make my job easier. One needs to make themselves known and bring to their clients what they desire.
I am very proud of my work and always have my client in mind when I am out and about town or on the web. My clients have been pleased and I feel lucky that way.
Aleeza Interiors – what should we know? What do you guys do best? What sets you apart from the competition?
I feel good about everything I do. My company is small so I do much on my own. I hope to expand and maybe work with another designer to exchange Ideas on projects. Now that my children have grown and my youngest is in high school I feel I can expand and work on more than a few projects at a time.
I am unique in that I am not so concerned about the money. I do wish to make more, however it is my passion that drives me to be successful with each project and client.
I spend countless hours researching but do not charge my client for all those hours like an attorney would. I am fair. If I get bargain, I give that to my client. I want each project to be special and great. So I go beyond the call of duty to make sure that happens. I have clients that text me even in the evening and I am always there to help.
I am not afraid to be truthful either. I am very honest. I believe in what I do.
What moment in your career do you look back most fondly on?
When a client’s husband says to me ” You made my wife so happy ” I did a pilates studio for a neighbor. It came out beautifully. and this was the launching of the passion for his wife for her career.
This made me feel great and I know I did the right thing and the design was very successful working on a strict budget.
- Website: www.aleezainteriors.com
- Email: firstname.lastname@example.org