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Meet Alysia Caldwell of Alysia & Co. in South LA

Today we’d like to introduce you to Alysia Caldwell.

Alysia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Before there was “Alysia & Co.”, there was “A Peace of Mind LA”, a PR and Concierge company. This company was created after I started helping a friend out with her business venture; she wanted to be a TV personality and I knew that I had the skill sets to help her get there. I did a lot with this brand in such a short time. I did PR, working with clients to get their business and brand to the next level. I’ve edited live footage from red carpet events and I produced and directed a YouTube series for one of my clients. And while it was a new and exciting business venture, It wasn’t long before I quickly learned that a career in public relations was not for me. However, I was still eager to do something that I could call my own, so I changed my business name and the overall mission of it and that is when Alysia & Co. was created.

I have always been computer savvy, creating flyers and birthday invites, etc. for friends and family; it was just something that has always come very natural to me and so one day I figured, why not create a business where I get paid for my services. The Logo designing came a bit later, everything I’ve learned about designing using software such as Illustrator and Photoshop has been self-taught. Whenever I want to learn something new, I watch YouTube tutorials and then I practice.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road has not always been smooth. As mentioned, prior, I started my business with the intent to go on a totally different career route. That experience taught me so much. One thing I learned is how to start over without quitting altogether and so there’s been some struggle but it’s satisfying to be able to see things come together after they have fallen apart.

Please tell us about Alysia & Co.
At Alysia & Co., I create. I design flyers, logos, party invitations, press kits and even Instagram story highlight covers. I work with a lot of brands that are in the beginning stages of their businesses and are looking for a branding start-up package. This usually includes a logo, a website and business card designs.

Alysia & Co. is still in the start-up stages but in the near future, I would like to be able to offer printing services so that I am a one stop shop but at this time, I do not offer that service to my clients.

One thing I am most proud of when it comes to my company is that I can takes someone’s vision and bring it to life. It has been a pleasure to see people take something that I’ve created and used it as a symbol to uniquely identify their brand.

What sets me apart from others is that I’m easy to work with and that I take pride in my work and if you are not completely satisfied with the final design of something then I will work with you to make sure that you are. Additionally, I have a Fast and easy process with a quick turnaround time.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would not do anything differently. I had fun doing PR. I met a lot of cool people and I’ve entered rooms and worked alongside people that I never imagined I would. Alysia & Co. is just a product of me taking a chance on doing something that I never saw myself doing and It is just amazing how one thing can lead to another.

Contact Info:

  • Email: alysiaandco@gmail.com
  • Instagram: @alysiaandco

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