Today we’d like to introduce you to Alyna Serna.
Alyna, can you briefly walk us through your story – how you started and how you got to where you are today.
D-Lit Juice is a local cold-pressed juice company originating out of Carson. We are a small minority-owned business bringing great healthy juices to our community. Our goal is to create great-tasting juices without any preservatives or added sugar, to include all beneficial ingredients.
In July 2019, D-Lit Juice started off as “Green Detox Juice” sold in 16oz mason jars to family and friends. We started off as a home-based order pick up business consisting of two days a week. Thanks to the community through word of mouth of how beneficial the juice has been with weight loss, digestive care, and many more amazing health factors. Orders began to flow in, and juice flavors started to grow. Our original green detox juice became our “OG GREENZ”, then we added a juice with beets as requested by several of our diabetic customers which is PURPLE EXPRESS.
In October of 2019, D-Lit Juice attended its very first pop-up event and added a fall flavor which was CINNAMON HAZE. From there, we were looking for a juice to help boost vitamin C for flu season, then came ORANGE DELIGHT along with wellness shots. Each month since October, D-Lit Juice has attended several pop up events within South Bay. We have grown and created our cleanse packages that consist of six juices a day to include 16oz of water in between each juice and no food. These cleanse have become super popular with customers achieving amazing results.
New flavors were added like SWEET POTATO BLISS. This flavor was suggested by an amazing customer whose husband had just had brain surgery. The sweet potatoes and beets in the juice were the two of five ingredients that help with inflammation, immunity, blood glucose levels, etc. As juice flavors began to grow, we moved away from local pick up to deliveries and shipping only, besides our pop up events. We grew out of juicing from home to a commercial kitchen too.
With amazing customer feedback, one customer shared he is a diabetic and for the last two months has consumed one OG GREENZ and PURPLE EXPRESS each day. He shared since he started juicing, he has stopped taking insulin, he has lowered cholesterol and lowered his high blood pressure as well which is amazing!
Most recently, we have added D-Litty Pops that consists of a variety of cold-pressed juice flavors in a popsicle. Popular seasonal flavors have been CITRUS PARADISE and WATERMELON DREAM. Then the most popular recently added has been BLACK FUEGO with activated charcoal.
Flavors continue to grow and it has been a blessing business has continued to grow as well.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
An obstacle we feared was the dramatic change many small businesses faced during COVID-19. With change comes challenges but we made sure to adjust to these changes. We began with porch deliveries to our customers with no contact to accommodate our customer’s needs. We followed all CDC guidelines to adjust to these changes. With these changes, several customers began working from home and many faced health challenges including weight gain, low energy, and lost motivation due to COVID-19.
To boost morale, we then created a loyalty program for our customers to offer rewards and discounts.
Alright – so let’s talk business. Tell us about D-Lit Juice – what should we know?
D-Lit Juice is known for our delicious cold-pressed juices and unique names. Our amazing customer service keeps customers coming back for more. Business has expanded to several counties across Southern California and shipping all across the United States.
Is there a characteristic or quality that you feel is essential to success?
The customer experience is a key factor for a successful business. Listening to feedback is what continues to expand business and continues to have business evolve.
- Cold Pressed Juice $7.50
- Wellness Shots $3.00
- D-Litty Pops $3.00
- Website: www.dlitjuice.com
- Instagram: www.instagram.com/DLitJuice
- Facebook: www.facebook.com/DLitJuice
Alyna Serna, Justin Smith