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Meet Alpha

Today we’d like to introduce you to Alpha.

Alpha, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Well since I was young, I was always into the arts. I would always be caught making something or drawing on everything. As I got older, I decided music was the medium that best understood me. Like anything, the more you do it, the better you get at it. Even when my friends, teachers, or other adults in my life would try and dilute my passion into a hobby, I would never stop. It grew somewhat addicting to a certain point ya know? Especially when you find more and more amazing music, you never knew existed. It really opens up your world, makes you want to see and try new things, but I digress, As I grow older, it got more serious like the intensity grew into something beautiful. As artist, we always try to make something that will change the world in some sense, but as skills grow, the distance between your reality and your dreams shrink. Nowadays, my music is my career. Still organic in process, just better executed to increase my reach. Definitely came a long way from making mixtapes in my mom’s garage to creating full-length bodies of work that the world can enjoy.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This journey has been the furthest thing from smooth, but after I took my ego out of the situation, the problems became much more wholesome in my development. The largest obstacle came from the realm of “not knowing”. There were so many things I didn’t know about the music business that I had to learn about. As a consumer, you only see one side of the music. But when you become a producer, you see all the ins and outs of what makes the final product. There’s always going to be something I don’t know and I’m grateful every time a new problem approaches me.

Alright – so let’s talk business. What else should we know about you and your career so far?
My business partner, Mack 11, came up with the group name (soon to be label) Black Wall Street Entertainment, where we live by the motive of giving full power, control, and creativity to the artist. I am a direct representation of that. I have every intent to keep my contribution for the culture within the hands of myself for the sake of the long legacy of black creatives that did this before me. In my best attempt to stay independently owned, I hope to increase my business savvy and spread the knowledge to anybody who needs it.

Is there a characteristic or quality that you feel is essential to success?
I feel the most important characteristic to my success would be balancing my accomplishments and failures with humility and foresight. Every victory should be celebrated but not lived in, as well as every failure should be felt but always learned from. We have to take them as they come and move on to the next thing. Having an appreciative and progressive mindset is what keeps a healthy mind in my opinion.

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Image Credit:

Darrian Smiley, Sprite Lee Productions

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