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Meet Allie Casazza

Today we’d like to introduce you to Allie Casazza.

Allie, can you briefly walk us through your story – how you started and how you got to where you are today.
It all started when I bought a janky old laptop for $50 from a creepy guy off Craigslist. My family was living beneath the US poverty line. My husband worked a labor job that didn’t pay nearly enough and had terribly long hours. And I was a stay-at-home mom with four kids and an entrepreneurial spirit that was stifled and unused. I had reached a point where I was done living this way – done not being in control of our lifestyle and our finances, and I decided to take the leap I’d been dreaming of and start my own business.

I had already been blogging for about five years, sharing my journey to a lighter, simpler, happier life through minimalism and intentional living. I had a tiny but loyal audience and I decided to take my hobby to a new level.

Today that hobby is a multiple-seven-figure company that supports about fifteen families, including mine. My husband quit his job four years ago and we are living our abundant life with our kids, free to decide how much money we make and what our schedule looks like.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
NO. When I first started, I decided to self-publish a book. I thought that was going to be my path to wealth and success. I worked extremely hard on that little book. I got it finished in thirty days, shot the cover myself, and used Amazon CreateSpace to get it out into the world. On launch day, I didn’t even make enough money to pay a utility bill. It was a huge blow. I got back up and decided to research another way to communicate my message and change women’s lives. That’s when I discovered online courses.

Courses have been the foundation of my business and helped me build incredible success. I would not have discovered courses if my book launch hadn’t been a disaster.

Throughout the beginning of my business, I struggled to have the means to work on it. Money was a constant worry, a never-ending struggle. There were times I had a webinar scheduled and the hosting platform would shut me out for lack of payment one hour before start time. I had no bank account, so my husband would have to scramble to find the funds to pay the bill and get my account back up and running before my webinar started. It was a very high-stress, high-tension time.

I woke up at 3:50AM every morning for a year so I could get my work done before my husband left for his job. I worked during the kids’ nap time. I worked while dinner cooked. I worked in the evenings. I taught myself how to code while I breastfed my baby.

Struggle is a mindset- it’s a choice. I chose to see this piece of my story as hurdles, not an excuse, never a struggle. I knew if I could do this, I could do anything. Staying centered and focused was the only way to stay sane and continue to show up during this time.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m known by the amazing women in my online community as ‘The Life Minimalist’, which I love because that perfectly describes what I do.

I help women simplify their homes, their schedules, everything in their lives so they have more time and energy to focus on what really matters to them.

I think a lot of the time, we fall into this status quo pattern of maintaining the mundane parts of our lives- always cleaning, always running around, always reacting, always picking up after a life we’d rather be living. It’s a toxic cycle of stress. I help women get off the hamster wheel and step into intentional living. I lighten the heavy loads they’re carrying.

Part of what I teach is a philosophy of minimalism I developed myself. It differs from other minimalism trends and teachers because it’s not about the stuff or the home; it’s about getting your stuff out of the way and living your life well. It’s about experiencing and enjoying your loved ones and the life you live. A lot of people teach minimalism for minimalism’s sake. I teach minimalism as a means to an end- the path you take to stop living life tied to junk you don’t need and start living aligned with your priorities.

Do you look back particularly fondly on any memories from childhood?
Taking long drives with my dad. He would play Bruce Springsteen and Def Leppard and talk to me about running a business and building wealth. I don’t think he thought I was listening, but I was. He taught me what good music sounds like and he gave me my entrepreneurial spirit.


  • Your Uncluttered Home – $297
  • Startup School – launch your business in 4 weeks – $1997
  • Up & Up Academy (membership for growing your business) – $199/month

Contact Info:

  • Website:
  • Email:
  • Instagram: @allie_thatsme
  • Facebook: /alliecasazzablog
  • Other: Podcast – The Purpose Show (5 million downloads in 2 years, top-rated show on iTunes)

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