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Meet Alli Caudle of Sunset Tower Hotel / Human Being Store

Today we’d like to introduce you to Alli Caudle.

Alli, can you briefly walk us through your story – how you started and how you got to where you are today.
My story… starts in Texas. I was a dancer. My family is everything to me. We lived on a ranch for an epic moment in time when I was young. We had horses, cats, dogs, coyotes, snakes… and basically ran a five-star Lonsesome Dove dreamy getaway, hosting our friends from around the world for weekends that we still talk about decades later.

I went to Texas Tech University. I got dual BA’s in Public Relations and Spanish — spent a semester abroad in Barcelona {this was the most transformative point in my life at that point}. The friends I made abroad are my closest friends — our group text is called THE FAM. They reflected back who I was as my greatest self, and we continue to hold each other accountable to stay aligned to that, effortlessly.

I graduated early and moved to New York City at 21 to intern for Christian Dior’s in-house PR team. Then, worked at a PR agency in SoHo, CMM, was fashion editor/events manager/marketing manager at a BULLETT Magazine… what a time… freelanced at Dior… then… I stopped. I started waiting tables at Tre on Ludlow, being taught how to open a bottle of wine from the owner, Gino, on my first night as he discovered my exaggerated service resume.

As I waited tables at Tre, then SoHo House… I studied acting at a conservatory in Chelsea. I attended Michael Howard’s Summer / One Year conservatory programs. I woke up. This is when I got into spiritual practices, began to study humanity/psychology/ ego/communication/intention/entertainment on another level. I worked as an actress and a screenwriter professionally in NYC for many years while serving at various establishments and curating events at my beloved Haven’s Kitchen. Oh, and I was a nanny for the family that I consider family, writing with the mom and working with children.

That screenplay I wrote with my creative partner for life, Susan, got me a ticket to LA. I started working with a Director on the film. 107 drafts later the project found it’s energy fizzling out. My bf of five years and I broke up. My acting and writing career was no longer fun / fulfilling to me. So, I went to a coach who got me on the right path.

My mom paid for me to get my wellness coaching certification. I’m thankful every day for that Gift, as I was in a very dark place at the time, and through studying neuroscience, psychology and quantum physics at a deep and accelerated pace I was able to rewrite my life story.

I began working at Republique as a server when I started the coaching program. My GM there, Melissa, began to hold be up to standards of excellence in learning how to thrive as a server at one of the top restaurants in the world. I worked my way up at the establishment I just left yesterday after nearly two years.

And during my time at Republique… I began to work with Kathleen Schafer at the Human Being Store. I completed a six months residency training in the proprietary model in leadership connection theory for personal and professional development. I became a Guide upon completing the training, as well as the Director of PR.

On my one year anniversary at HBeS I got the job offer to became the Sunset Tower Hotel Events / Sales Manager, and I start this new chapter, new dream job tomorrow. I will continue to practice Guidance with HBeS, as well.

I am a joyful, grateful human that loves to work with people. I love life, and I think magic is real, I experience it every day.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road. IT WAS SOME WILD OFF ROADING AT TIMES. But thank God. Those times taught me so much.

I observe behaviors, patterns and consciousness of those past times that were struggles, and when it got really challenging were when I made the most bold changes to move forward — inertia. Now I’m able to make conscious choices in the present while assessing long term vs short term investments of outcome possibilities. So .. it allows for me to stay balanced on high vibrations. Which I think were my greatest struggles ultimately — not knowing how to cope with the extremes of my unique emotional wave with myself, relationships, money, creativity, and business.

Also… my family and my friends are EVERYTHING to me. They’ve always held space for me to get back on track, and loved me through it all.

So let’s switch gears a bit and go into the Sunset Tower Hotel / Human Being Store story. Tell us more about the business.
Human Being Store is holistic guidance for personal and professional development — “we lead you to success.” I’m proud of a TRILLION things as a company. I’m proud of the service, the product, and how our mission in this work is to connect an individual to themselves to know who they are at their core, authentic self — and learn how to effectively communicate this to into the world, while expressing / experiencing the best of who they are effortlessly in all aspects of their lives: time, love, health and money.

What sets us apart from others starts at the foundation of who we are as a company, and that’s Kathleen — she has been doing this work for 25+ years, and is a genius lioness who moves mountains with a gentle exhale. She walks her talk and does it with light-heartedness, humor and grace. She’s holds space for her staff to walk their talk, and shines light on us when we aren’t doing so, allowing us to reconnect/redirect ourselves — as the definition of leadership, at our company, is love in action — we are leading our own lives.

When you know who you are, what you want to contribute and commit to a healthy practice… the world is your oyster. We can show you how to do this in 90 minutes, and if you want to really go to your highest, then watch a steady practice for a year will do.

We have memberships, packages, employee benefit programs, drop-ins… and it’s all done virtually. We can work with anyone, anywhere and you know that no matter which Guide you get assigned, they’re at the highest level of caliber in delivering you your Gift — the present of a lifetime. 😉 Truly, the practice has transformed my life 100% in exactly one American year. It’s my true HBeS Story… from a server to running events at an iconic, luxury hospitality establishment of the stars.

Has luck played a meaningful role in your life and business?
Hmmm… I believe your reality reflects the state of your mind/thoughts/ subconscious belief systems. So when I’m clear and attuned to myself and my expression, then I experience luck… and vice versa. When you’re balanced, you’re in the flow, and therefore you create / manifest / attract the right opportunities at the right time. I do think it’s absolutely amazing, though. There are moments in my life when these kind of circumstances have (and still do) leave me in awe. That’s the universe for you though, it’s a powerful, wonderful co-creative reality we’re living in. That’s why it’s so important to choose the positive — choose to be lucky — create the luck.


  • Get Your Gift — Primary Session — $245 … but if you are interested in a session from, having learned of our service via this article — enter ALLI`199 at checkout. xx

Contact Info:

Image Credit:
Alexandra “Alli” Nurthen @alnimages

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