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Meet Allegra Sampson of Syx2Syx Apparel in Mid City

Today we’d like to introduce you to Allegra Sampson.

Allegra, please share your story with us. How did you get to where you are today?
When I was younger, I used to play dress up with my dolls just like any other little girl. But for me, I used to dress them up, they would “walk in front of people” (what I now know as walking a runway) and then they would change and go back out “on stage”. I didn’t know there was a whole industry for fashion until my parents put me into Downtown Magnets High School, where I was taught how to sew by a teacher named Ms. Rain.

I knew then that this is where I belonged so I continued my education at Los Angeles Trade Tech College, and then went on to work in costuming for a company who made outfits for Musical artists such as Miley Cyrus, Usher, Katy Perry and Ariana Grande, to name a few. Since then, I’ve done two runway shows during Los Angeles Fashion Week and I started my brand Syx2Syx Apparel, where everything is Illustrated, patterned and sewn exclusively by me.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road at all. Being a one-woman show and having the ability to do it all yourself comes with some upsides as well as downfalls. The biggest struggle I’ve had is trying to please my future customers as well as keeping the integrity of my line. When you’re starting, you tend to want to listen to everyone’s opinions of what your line/brand should be instead of listening to what your heart wants. So for me, it was finding the happy medium with making unique pieces that clients and customers would love but keeping it within my personal style and level of quality.

Alright – so let’s talk business. Tell us about Syx2Syx Apparel – what should we know?
Syx2Syx Apparel is a Luxury Streetwear brand that specializes in unique pieces that will allow the wearer to stand out. I’m most proud of the fact that my pieces have been seen and pulled by actors and models for photo and video shoots. I believe what sets me apart from other designers is I actually have my hands in every part of production, from illustration to creating patterns by hand, to cutting out fabric and sewing. All manufacturing is also run by me. So when I see a piece on the street, I can say with confidence, “I made that!”

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My parents, first of all, have backed me from the beginning. When they knew that this was my future, they invested in my business by buying my first industrial sewing machine and my overlock machine. My big sister is also a huge cheerleader. She always is buying pieces from me that I’m making and also letting me know that she wants my pieces for full price. I’m honestly doing all of this for them.

I’ve also had friends in the industry cheering me on and who have told me I motivated them to keep going.

Lastly, I had my mentor, Ms. Rosalee Showe, who would help me find jobs in the industry or throw me day positions when they came up and she couldn’t be there, which I’m very appreciative of. Through her, I was able to work at different costume houses and work with different dance studios in la for performance pieces.

Contact Info:


Image Credit:

Makeup by @tamiekamua, Hair by @kimberryonset, Models @kayle_anderson @destinyconnectd @essiecouture @jhazaamari @becca_bangs

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