Today we’d like to introduce you to Alka Makwana.
Alka, can you briefly walk us through your story – how you started and how you got to where you are today.
From the age of ten, I’ve always dreamt of a career in the entertainment industry.
I really started pursuing that dream at high school (aged 15), interning at any place related to film, tv or fashion that would take me.
My first job was at a TV production company and I got to assist producers on the red carpet at movie premieres. All the glamour, celebrity schmoozing, cameras and lights was just so surreal made me love the business even more.
From there, I went onto interning at other major magazines like British Vogue, Glamour and Marie Claire, whilst also going to college too.
After college, I landed a job as a TV host and fronted a UK based weekly entertainment show for SONY Television which broadcasted worldwide. I got to interview Will Smith, Denzel Washington, Kim Kardashian, Khloe Kardashian, Priyanka Chopra, Nicole Scherzinger and many more.
I then went onto working with my dream channel E! Entertainment UK where I was the red carpet critic for numerous award shows including The Oscars and Golden Globes.
During that time, major American Fashion brand JustFab scouted me to be their UK ambassador.
After all that, I thought I needed a new challenge and so moved to LA to work in Fashion. But this time in a totally different field within it- Public Relations.
I worked at two start-up companies which was game-changing. I learned all the in’s and out’s of the business, made mistakes but embraced them all, which lead me three years later to start my own PR firm Eveleigh PR.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely not been plain sailing at all. My journey may look easy but I’ve been working continuously hard since the age of 15 and continue to do so.
I think one of the biggest challenges for me was to make that initial move from London to LA.
I was a young 26 year old and didn’t know a single soul in LA when I arrived. It was tough making the right kind of friends, finding a place to live, and oh starting an entire new job that I had no real experience in at that time.
Also launching my own PR firm was challenge too. I didn’t realize how much work is needed to start up a company from all the legal, financial details you need to know. It was definitely an eye-opener, but I’m so happy that I did it. I love being my own boss.
Please tell us about Eveleigh PR.
Eveleigh PR is a full-service Fashion PR agency located in Los Angeles.
We create unique and original ways to develop international brands using our industry relationships and lists of celebrity stylists, publicists, editors, to get maximum exposure for our clients with top celebrities and influencers.
We’ve dressed so many amazing people including Kim Kardashian, Khloe Kardashian, Gigi Hadid, Kendall Jenner, Hailey Baldwin, Megan Fox, Jennifer Lopez, Shay Mitchell and many more.
What makes us different is that our team are all young, passionate individuals and we are always in the forefront of what’s trending to make sure our clients remain on the cutting edge.
Do you look back particularly fondly on any memories from childhood?
I remember when I was 6 years old trying to walk in my mom’s pink heels. Even if I fell I down, no one was going to stop me from wearing them- even if they were 5 sizes to big for me!
You see, I was a little Fashionista even then!
- Website: www.eveleighpr.com
- Email: email@example.com
- Instagram: https://www.instagram.com/eveleighstyle/
- Facebook: https://www.facebook.com/eveleighpr