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Meet Alix Rodriguez

Today we’d like to introduce you to Alix Rodriguez.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
At my very first job out of college working in the fashion industry. Has been a long time coming. I would practice hand lettering days on end and post my process on social media. At first, it started out as a page where I posted anything I would develop during my college years; and then I noticed my strengths increasingly progress in calligraphy and brush lettering.

In the course of working for a few brands, I was posting my art and it gained the attention of some of my friends and acquaintances and was recommended for other projects. Thus, led to developing artwork for other clients, from creating illustrations, logos, and type specific compositions, all while exploring different ways of adding texture as well as adding layers of detail.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Experimenting with my work throughout the years has taught me that even when there have been moments where I’ve failed, it was not for nothing, it was purely for growth and learning lessons. For instance, looking back to when I started out, I remember my first assignment was to create a mix of type along with florals for a graphic composition. I thought to myself, “Oooh, I’m going to use watercolor and blend all these colors”, that resulted not to be what I imagined. Unbeknownst to me, graphics needed to be color separated for the factory to screen print each layer, on top of the limited amount of colors due to the budget. It was a great learning lesson though. However, I continue to use watercolor, but also keep in mind that if I want certain results, I have to think of the process first.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
As a freelancer, I specialize in creating illustrations and apparel graphics for different clients. I am more driven towards distinctive styles and do not intent on staying consistent with everything I do. There are times I create action sportswear graphics or times I illustrate dark skulls or cute characteristic animals with some sense of humor. Additionally, I focus on creating new compositions for my social media to express certain situations, thoughts, or songs that I’ve been listening to throughout the day. It is quite remarkable how there are instances where my brain will transition to these various styles of work.

What is “success” or “successful” for you?
Personally, I feel like success is not just about your career, but also how you react when you have failed. If one falls, one must find the solution and climb back up and learn from past mistakes and grow stronger. It is also the friends you make, including the connections you develop between them, family and loved ones, all of resulting in satisfactory fulfilling results.

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