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Meet Alisun Franson of Beatrice Holiday in Venice

Today we’d like to introduce you to Alisun Franson.

Alisun, can you briefly walk us through your story – how you started and how you got to where you are today.
I made my first pair of earrings out of INNERTUBE about a decade ago when I was living in Denver, CO. That was the start of my jewelry making. And around the same time is when I designed my first bicycle accessory (a handlebar bag) out of the growing need for something I could put my things in (keys, lipstick, phone, wallet) without losing it while I was riding.

I’ve always loved vintage fabrics and so I use them when making the Handlebar Bags and Matching Seat Covers. These fabrics reminded me so much of my NANA that I decided to name the line after her BEATRICE HOLIDAY. A sweet tribute to an amazing woman!

Humble beginnings and feeling like the BEATRICE HOLIDAY brand has achieved a lot in 10+ years.

Since moving to California in 2010, I have expanded the BEATRICE HOLIDAY brand and have been selling at retail stores/art shows/tradeshows. While at a show, I met fellow jewelry designer, Sadie Gilliam, of FREEDUMB FOUNDED.

She’s rad and so, about a year ago we decided to team up and become business partners. We now have a retail store in VENICE called AMIGA WILD. It a brick and mortar location for both of our brands and a creative hub for the community.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The journey of an artist always comes with its sets of twists and turns. It’s never a smooth road. But you kind of NEED to have the obstacles to keep you surprised, inspired, and AWAKE to the opportunities that do exist. Right?

Yes, the struggles are REAL some days and I really push to stay positive because my gut says it will work out and the cups will be full at the end of the journey. They do say “you need money to make money” and “they” are not wrong. Having a pot of capital to draw from would be a nice advantage and would advance my brand and ideas more quickly.

So, as you know, we’re impressed with Beatrice Holiday – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Beatrice Holiday is a Los Angeles brand, specializes in jewelry and accessories made from repurposed bicycle parts (Innertubes. Chains. Spokes). Every week I go to local bike shops and collect their discarded items. I then clean, cut, paint, fire, hammer and create something wearable and give the material a second life, changing it’s course and keeping it out of the landfill. We are an environmentally conscious brand with a mission of “Making Fashion Your Compassion”.

Working with the materials, especially the innertube, has been amazing. It is an amazing alternative to leather. And since there is an abundance of materials sourcing is never an issue! I have done many shows/tradeshows and there is always a similar reaction of disbelief that my pieces are not leather. My vegan customers are overjoyed when they find out that it aligns with their beliefs and what they want to spend their money on.

With the infusion of vegan products (footwear, bags, belts & select clothing) offered on online platforms it seems like brands like BEATRICE HOLIDAY will soon be integrated into the mainstream too.

We donate a portion of our profits to Animal and Environmental charities.

We have built our brand on three core principles:

Originality • Conscious Quality • Giving Back

So, what’s next? Any big plans?
Beatrice Holiday now offers accessories online for your bicycles! Our Handlebar Bags and Matching Seat Covers are made from vintage upholstery materials and detailed with re-purposed bicycle innertube. And convert into a shoulder/crossbody bag by attaching innertube strap!


  • Handlebar Bags + Seat Cover Sets are $120

Contact Info:

Image Credit:
Katy Crenshaw @thekindaura
Andrew Chapman –
Trina Yin –

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