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Meet Alisa Yasuda

Today we’d like to introduce you to Alisa Yasuda.

Thanks for sharing your story with us Alisa. So, let’s start at the beginning and we can move on from there.
I studied psychology at CSULB during my time at Sephora as a makeup artist. During my last semester I experienced intestine obstruction and managed to survive the ordeal. This life changing event was what drove me to chase my dream of becoming a makeup artist. Fast forward a couple years. I’ve just finished my first NYFW, and I am actively working realizing my dream of becoming an international makeup artist educating what beauty is and the psychology behind that notion.

Has it been a smooth road?
Leaving the retail industry and diving into freelance is a challenge. Freelancers get paid by the amount of work we find, not by an hourly backed by a schedule. My financial stability is dependent on my ability to stay busy, so I have to stay consistently proactive while also strengthening my portfolio. More work equals stronger portfolio, an absolute necessity in this competitive and saturated industry.

We’d love to hear more about your work.
I’m a Japanese American makeup artist based in Los Angeles working in fashion, beauty, commercial and editorial industries. I am known for my versatility and ability to create any look from natural “no-makeup” to extreme editorial/avant-garde level makeup.

The privilege of being a makeup artist is that I occasionally get to work with celebrities. Many of my clients enjoy working with me not only for my versatility, but also for the ingredients found in the products I use and my knowledge behind it. It’s handy when assisting my mentors/celebrity makeup artists, and also educational for those who may have skin and/or makeup concerns. I come from a skincare loving background so I relate to many people who want to look and feel good as opposed to receiving the empty of compliment of their makeup “looking good”.

Is our city a good place to do what you do?
Los Angeles is filled with many creative minds so there is always something happening. I think the key is to stay proactive and engage with the right people. If your dream is in the film, music and celebrity industry, this is the location.

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Image Credit:

Tyrie shot by Rex Shooter

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