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Meet Alisa Tran of Swoon Lash Extensions in Hermosa Beach

Today we’d like to introduce you to Alisa Tran.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been in the beauty industry for almost 30 years! I enrolled in beauty school as I was finishing high school knowing it’s all I’ve ever wanted to do. I was cutting the neighborhood kids hair when I was 10 years old, needless to say I had a lot of parents not too happy with me! I’ve had a great career as a hairstylist and loved every minute of it but started to feel a little burned out about 5 years ago when I decided to get out of the beauty industry and try something new. After about 2 years, I missed the interactions with clients and the vibe of salons and wanted to get back to what felt like home to me but didn’t want to do hair – this is where the idea of lash extensions came to me. Starting my lash business gave me the opportunity to make women feel great about themselves again and enabled me to build relationships with my clients – whom a lot feel like close girlfriends.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The transition for me has been fairly easy as I knew how to connect with clients, which I feel is a huge part of being successful in this industry. I did struggle with marketing a bit due to not being very savvy with social media but have overcome some of those struggles through word of mouth. However, I do need to get on the ball with social media!

Alright – so let’s talk business. Tell us about Swoon Lash Extensions – what should we know?
Swoon Lash Extensions is a boutique lash studio by appointment only. We are located within Salon Republic in Hermosa Beach. We specialize in high quality individual lash extensions that are applied very meticulously in order to keep the integrity of your natural lash. We are known for very neat and clean applications of lashes that have great retention. We only use the highest quality of products and pride ourselves on making all of our clients feel very welcome and comfortable when they come to see us. What sets us apart from others is that we will not give you faux lashes that your natural lashes cannot handle – we are all about keeping your natural lashes happy and healthy.

Is there a characteristic or quality that you feel is essential to success?
I feel one of the most important factors in having a successful beauty business is building sincere relations with your clients and making everyone feel like family. A lot of people can provide a service but not everyone gets that the interactions and relations with others is a huge part of building a clientele – it’s all about return business and connections. We genuinely like and enjoy our time with our clients and I think they do too!

Contact Info:

  • Address: 1601 Pacific Coast Hwy. #280 Studio 55
    Hermosa Beach, Ca 90254
  • Website:
  • Phone: 310-926-6770
  • Email:
  • Instagram: swoonlashes
  • Facebook:
  • Yelp: Swoon Lash Extensions

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