Image Credit: Igor Campos
Today we’d like to introduce you to Aline Shaw.
Aline, please share your story with us. How did you get to where you are today?
Oi! I’m Brazilian by birth and a California girl at heart. Born and raised in Rio de Janeiro, I ventured to sunny Los Angeles as a UCLA student and graduated with degrees in International Economic Development and Globalization Studies. So, yes, I love the world! I’ve traveled throughout Brazil, the US, Canada and Europe, I learned more from the foods I ate and conversations around dining tables across the world than from any book (Shhh! Don’t tell my parents!).
My love for food started early. I grew up in a Brazilian kitchen, watching my mom cook the best foods for our family. Not only did I love eating all she prepared, but I cherished hanging out with her, asking her questions and always learning something new. All that came in handy when I moved to the US, where the only way to get a taste of home was putting into practice what I learned in the kitchen with my mom. So, I cooked. Everyday. All the time.
Fresh out of college, I got myself a big corporate job in the entertainment industry. Although it felt like I had everything, I always had the feeling that something was missing. And it was. I frequently found myself in a quest to understand more and more about the food I was cooking. I was so curious about why we eat what we eat, both in Brazil and in the parts of the world I visited. Food just fascinated me.
In 2014 I went to culinary school and finally, a whole lot became clearer. I built up my home cooking skills, learned new ins and outs, worked a few kitchens, and now I want to share my passion, technique, experience, and of course, lots of Brazilian flavors with the world.
The Culinary Atelier is my teaching hub where I share my Brazilian Classics recipes and everything in between!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Oh man, not smooth at all.
Managing a demanding full-time job and culinary school was rough. When I thought that was already impossible for my body and mind to administer, I realized I had to also juggle cooking full time at a restaurant. At some point, I was a real mess aha! I ended up hospitalized because of all the stress, lack of sleep, and IDK what else… the doctors told me to just give something up or my body wouldn’t take it anymore. I ignored them and kept going and I am so happy, I kept pushing through!
After that, the other rough patch was launching AlineShaw.com – Aline Shaw Culinary Atelier. The extent of my ability to use the internet was sending emails, using social media and googling. But that wasn’t enough to set up a blog business. The learning curve was immense and at times, I felt my dream would never come true, that AlineShaw.com would never be online. But I didn’t give up! I tackled one challenge at a time and kept moving forward little by little. And again, I am so happy, I kept pushing through!
Aline Shaw Culinary Atelier (AlineShaw.com) – what should we know? What do you guys do best? What sets you apart from the competition?
AlineShaw.com is a food blog where viewers will learn how to introduce Brazilian flavors into their day to day cooking!
Under the “Brazilian Classics” section of the blog, people will find the content that defines me the most and that I am most proud of. The dishes in this section, are true Brazilian classics or strongly inspired by a classic dish. When people subscribe, they gain access to my e-book highlighting a few of these classic dishes.
But, the Culinary Atelier isn’t exclusively about Brazilian cooking. Under the other sections of “What I Cook” you will see Brazilian Fusion dishes and other things. You’ll also see a lot of recipes that are inspired by my classical French culinary training, my travels around the world, and a strong Californian influence. But you’ll notice, that Brazilian cuisine in itself combines techniques and flavors from all over the world!
In the end, it all comes together!
What moment in your career do you look back most fondly on?
Seeing that I am truly helping my tribe, my readers, reach their culinary goals.
When I started to hear the positive feedback from people who are making my food, my heart just went to a whole different place it’s never been before ahah! These are the moments that remind me I am doing exactly what I should be doing!
People have said their families are now eating more greens because of my Brazilian Style Collard Greens recipe:
“Great recipe! My giant teenage boys and hubby loved it! Awesome way to eat some Greens!”
“Best recipe I’ve tried for Collards!”
That they have given cooking another (successful) try with my Red Lentil Soup Recipe:
“As most people well know, I am absolutely terrible at cooking, and perhaps the least patient person when it comes to food prep or waiting for things to be ready to eat! This soup is incredibly simple to prepare, only takes about 30 mins to cook (for me, anyway!) and is absolutely delicious. It makes enough for several meals for me, and it’s great by itself or over rice or potatoes. My son (10 years old) loves it as well!”
That they’ve adapted recipes to fit their dietary restrictions:
“I subbed Pamela’s GF Baking Mix instead of flour and it’s almond flour blend. It’s coming out fluffy of, but it’s almond flour, so it rises like an almond flour cake would. Haven’t tried it with the chocolate yet. But, it was already so good!!! I had to post immediately. The carrots make it perfectly sweet. 🥕💕🙌”
And sometimes they just share a lot of love:
“Magic cake because it is so so so delicious that magic happens in your body when you eat it! Hands down my favorite cake of all times”
I don’t know that any other career accomplishment, as big as they may be, will ever be bigger than hearing that people love what you do and that you are helping them! Makes me so happy!
My heart is so full!!
- Website: alineshaw.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/aline_shaw/
- Facebook: https://www.facebook.com/alineshaw/
- Twitter: https://twitter.com/_AlineShaw