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Meet Alina Trigubenko of awarenow in Pasadena

Today we’d like to introduce you to Alina Trigubenko.

Alina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a former producer and entrepreneur, I was obsessed with the alternative, holistic health & wellness world of modalities since the early age. I’ve experienced a life-changing amount of personal transformation with the help of professional guides – as I call them – coaches, therapists and different kinds of service providers.

Given this hero’s journey, I decided to build the highly personalized platform, a one-stop-shop that provides access to matched, certified and vetted coach at the right time from anywhere, anytime. The holistic wellness market is lacking structure, delivery, and assurance. Our mission is to bring clarity and proven solutions to the space and the end user.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Great question. Lessons come with every path – life, relationships, and business too. I was not in the tech industry and did not have clarity on what it takes to build digital products. Everything was new.

However, my background in producing media projects prepared me well for the founder role. Once you invest yourself in a grand idea, you have to make sure to gather a stellar team, manage finances, and execute on the product while balancing smooth team dynamic. Meanwhile, you make pre-sales and work with the consumers.

Among my personal struggles were lack of skills in the user tests as well as terminology and specifics of the tech world, understanding on how to build a highly-functioning tech team. I was defrauded and lost a tremendous amount of time with my first team of developers. It was hurting but sobering, and this accelerated my deep dive into the industry.

Alright – so let’s talk business. Tell us about awarenow – what should we know?
We’ve built a secure telewellness platform and focus on the vetting of the service providers. Also, we represent certified providers of pretty much all evidence-based holistic modalities from around the world in one place.

We’re building a cutting-edge custom employee wellbeing solutions and implement the latest technology along with the ancient knowledge and caring heart-to-heart connection to support people in their wellbeing journey.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Many! My husband is my co-founder and is a very wise and talented serial entrepreneur. When we were just friends, he was one of the earliest beta-testers and believed in the product.

We are honored to have Dr. Dave Vago, Ken Wilber and Eugene Pustoshkin helping us with the understanding of the consciousness/mindfulness-based tools, as well as Philip Dudchuk helping with the product. Andrea De Jounge is supporting us with the marketing.

Contact Info:

Contact Info:

Image Credit:
Drew Anne, Lisa May, Olox

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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