To Top

Meet Alice Rowland

Today we’d like to introduce you to Alice Rowland.

Alice, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a young African girl from Los Angeles. Every obstacle and tribulation I went through brought my dream into existence. Looking back when I first received my cosmetology license in 2015, I was clueless on what I really wanted to do. All I knew is I love to create looks and express myself through those looks. I felt like I wasted my time and money on getting my cosmetology license and not be behind a salon chair. So I picked up a 9-5 and let fear suffocate my passion for years.

Until a year ago today, I told myself no more of this fearful life! I know my passion exists in my purpose I just have to let it out. Which means letting go of fear and letting go of feeling like a failure. It took a while to change my mindset but I finally did and nothing feels better than a free mind. The process it took to produce A.R. BEAUTY was no joke! Some days I wanted to give up, some days I didn’t know what to do besides put on some lipstick and keep my head up. A.R. As ALICE ROWLAND BEAUTY is a confidence booster for those rainy days that we all have in life; when all we could do is put on some lipstick and trust the process.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The obstacles I faced were overwhelming and to be honest, I am still facing challenges today. To name a few it was money of course trying to save for my initial start-up cost and pay regular day to day bills was a true learning experience. I had to cut down completely on my social life–when you’re overly dedicated on turning your dream into reality you somehow become isolated but that’s okay. After Isolation and money issues came the formula and manufacturing issues, it’s hard to produce completely cruelty free products without shedding tears and having stress attacks. The true slapped to the face was thinking I was going to immediately start seeing a major profit in my business as soon as I launched. But that’s okay as well I love what I do and I know my passion will soon generate more than I could ever imagine. I just have to stay dedicated and motivated and trust the process.

Please tell us about A.R. Beauty by Alice Rowland.
A.R. As ALICE ROWLAND BEAUTY is a confidence booster for those rainy days that we all have in life; when all we could do is put on some lipstick and trust the process.

It’s a new cruelty-free cosmetic line that was molded from the ground up– the first launched of Ultra Matte Liquid Lipstick Collection was just a few months ago back in September 14, 2019. We have future launches that will expand our brand.

We are known for our overly rich in pigment Ultra Matte Liquid Lipsticks that contains hydrating natural oils which creates a smooth, easy-to-apply formula that provides max comfort to the lips.

A.R. Beauty is my baby I see my brand as valuable as my family–which is why each shade of lipstick is name after a member in my family that reflects a small piece of them!

Do you look back particularly fondly on any memories from childhood?
My favorite memory would be my 10th birthday Christmas Eve and I was sitting around the Christmas tree with my family opening my birthday gifts. It was nothing but laughter and cheap toys BUT one of those cheap toys was the best gift ever–I received a small pink paint set which looked like eye shadow in my eyes. I just remember painting my face with this cheap paint that made me itch every 5 minutes but I was so determined to make myself look like a superstar with that cheap paint lol ignored all the side effects it came with.


  • Ultra Matte Liquid Lipsticks are regularly priced at $16
  • Use promo code ARBEAUTY23 to receive a discount!

Contact Info:

  • Website:
  • Phone: 310-595-8153
  • Email:
  • Instagram: @a.r.beautycosmetics
  • Facebook: @a.r.beautycosmetics
  • Twitter: @a.r.beautycosm

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in