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Meet Alexus Jordan of Whipped Elements in South Central LA

Today we’d like to introduce you to Alexus Jordan.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was younger, I admired watching the women in my family always in the kitchen. My grandmother used to cook large meals all the time. My mom used to cook dinner and I would be amazed by the flavors and I would always ask a lot of questions and my mom would just say watch and you’ll learn. Then my oldest sister Cherrelle used to always bake! She would invite me to be her helper and I would get to lick the mixing spoon afterwards! All of my family bonding times I cherish the most were spent over food!

This definitely laid the foundation within me to start Whipped Elements. When I had to make a choice about what I wanted to pursue after high school, it was either go to school to be a lawyer or I was going to follow my passion and learn professionally how to cook. I decided that culinary school was my choice and along with that came baking professionally naturally. Los Angeles Trade Tech’s program came highly recommended without acquiring a ton of debt. While in the program, I learned a lot that could be apply to kitchen but also everyday life. Also, while at trade Tech or learned about VSEDC! They were so helpful! They provide FREE business planning workshops to help build your business plan. I was still very young but I was eager to start my business. Leslie who works for VSEDC helped me properly file my business with the city and my business took off from there.

A lot of my friends and classmates really help support me just starting out. My business grew more and more and I got to do a few huge events with big companies and charity work. I even got the opportunity to go back to Trade Tech to be a vendor for VSEDC’s annual food truck expo. In 2019, I got my first corporate contract with Douglas Emmett and provided welcome gifts to their newest tenants.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I definitely wouldn’t say that it’s been a smooth course. Being a small business owner isn’t for the faint or easily discouraged. You have to believe in your self and your products. You have to have faith that everything will work out in your favor. Sometimes business is slow and you panic about how are you going to cover bills and other times business is very heavy and you might not be able to handle it by yourself. My family and friends definitely help step up when I need them! Very grateful!

So, as you know, we’re impressed with Whipped Elements – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Whipped Elements is a black-owned made to order bakery located in South Central LA. We specialize in cakes, cupcakes, and other sweet treats! We’re most known for our French Toast cupcake that comes with bacon on top! We also offer 15+ flavors in counting! As a company, I’m most proud of our quality of products and our customer service skills! Using my experience as a consumer, I know what people would want from a business that they’re supporting and that directly sets us apart from other companies. We truly care and just want to give our customers the best experience possible.

So, what’s next? Any big plans?
Our plans in the future include expanding into a small storefront or food truck! This would allow for us to take on larger orders because we’ll have the space.


  • Assorted Cupcakes (3 Flavors) – $40
  • 1 Dozen (1 Flavors) – $36
  • Mini Cheesecake Bites or Mini Cupcakes (3 dozen + 3 flavors) – $36

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