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Meet Alexis Pham of Lips by Lexi in Orange County

Today we’d like to introduce you to Alexis Pham.

Alexis, please share your story with us. How did you get to where you are today?
Growing up in a household full of business owners, I’ve always had an entrepreneurial spirit. One thing I always knew growing up was that I wanted to own my own business, as corny as it sounds. I started my first job when I was 15 years old as a cashier and have not stopped working since. I’ve experienced working in many different industries like customer service, being a waitress, telemarketing, and being an office assistant.

After realizing I’ve been putting in a lot of hard work and time for companies that would under pay me and didn’t appreciate my dedication, I made it my goal in 2018-2019 to start putting the hard work into myself and a career that would eventually make me my own boss. Coincidentally it was the time microblading eyebrows started booming and I knew the beauty industry would lead me to financial freedom. I took a course on microblading and lash extensions but found out that it wasn’t for me, it seemed too intimidating and tedious. Then, I discovered Ombre Powder Tattooing which I felt more confident doing, but it was difficult for me to build clientele and I really wanted to be in the beauty industry full time. Finally, I came across a beauty academy offering Hyaluron Pen training. Long story short, I signed up for the course and quickly one year later LipsbyLexi is successful and I achieved my goal of becoming a business owner.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
LipsbyLexi quickly grew thanks to the support from friends, family and Instagram! However, I came across many challenges like building clientele and countering criticism just like every business owner. One tool that is really effective in building clientele is constantly posting on Instagram, whether it’s showcasing the results of my work on Instragram @LipsbyLexii, posting inspirational/motivational messages, offering creative deals and giveaways to gain people’s interest. Being one of the first few people offering the Hyaluron Pen procedure in Orange County, I faced a lot of criticism and people were skeptical. In the beginning, I had a really tough time getting people to come in so I offered free services, continuously posted before and after photos of my work and sharing information about the procedure, then slowly but surely more people started booking! My advice to anyone dealing with criticism is to just be professional and use that to improve your work, don’t let the criticism discourage you.

So, as you know, we’re impressed with Lips by Lexi – tell our readers more, for example what you’re most proud of and what sets you apart from others.
LipsbyLexi specializes in rejuvenating skin with Hyaluronic Acid fillers (natural and nontoxic!) using a needleless injection method. What makes me different is that my procedure is needleless unlike traditional methods. The filler used contains only Hyaluronic Acid which is a substance naturally produced in our bodies. As we age, we lose the hyaluronic acid that’s in our bodies, which makes our skin wrinkle. This procedure is much less painful and invasive, the results appeal to people who prefer a natural beauty enhancement. As a company, I am most proud of helping people feel beautiful and confident.


  • 0.5ML Hyaluronic Acid Filler $250
  • 1ML Hyaluronic Acid Filler $350

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Photo credits for personal photo: Joseph Means

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