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Meet Alexandria Sabori of Achic Boutique in East Los Angeles

Today we’d like to introduce you to Alexandria Sabori.

Alexandria, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up I always dreamed of owning my own business, the notion that I could be my own boss fascinated me. When I was younger, my mom worked as a sales manager at Don Roberto Jewelers and she was always recognized for being a top seller. I admired her charisma and exceptional customer service skills — from the way she greeted each customer to her ability to sell large sums of inventory. I knew that when I opened my business, I wanted to possess the same skills.

After high school, I juggled two jobs and went to school. Eventually, I worked my way up from a receptionist to an admissions counselor at a for-profit school. I vividly remember my mom coaching me on turning potential applicants into enrolled students. Her methods definitely worked, and I was seeing the proof of that in my numbers. However, throughout my whole career, fashion was always a big part of my life. I always dressed for the career I wanted. There came a point when I figured that rather than using my gifts to make a company more money, I could start my own business — the business I always dreamed of.

In 2014, I received my first tax refund of $2,000 and I was so excited about it! I knew I wanted to splurge and purchase a designer bag, so I went online to explore my options.

While surfing the web, I had the realization that once I spent this money on a bag, that’s it. That’s all I’ll have to show for it. After deliberating for a bit, I decided I much rather invest that money in starting my own business — so I did. I came up with the name “AChic” and then created my logo, got my seller’s permit, bought $500 worth of merchandise and eventually created my website. It’s been a learning experience, a lot of trial and error. A lot of moments of uncertainty, but at the end of the day, it’s the happiest and most fulfilled I’ve ever been.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It hasn’t been the smoothest ride, but it has definitely become a lesson. Learning from the mistakes I’ve made along the years have been interesting to learn from. I can’t quite pinpoint an obstacle because there has been more than one. At the beginning of my business, I struggled with everything. I’ve had questions that I had to answer myself, and concerns that I had to figure out alone.

However- one of my biggest obstacles now is– budgeting the reinvestment into my business.

Achic Boutique – what should we know? What do you guys do best? What sets you apart from the competition?
Achic is a small online boutique, however, the ultimate goal is to one day own a brick and mortar store. I also host pop-ups every weekend in the East Los Angeles area and make the occasional house call. Being accessible is extremely important to me.

When it comes to my business, I am completely hands on. I manage everything from hand-selecting the merchandise, product pictures, social media marketing, fulfilling orders and everything in between. I believe what sets me apart from others is the time and dedication I put into Achic and our customers. I only list items that I truly love at prices that are extremely reasonable. I want to make women feel beautiful without breaking the bank.

Being that I had no idea what I was getting myself into starting a business, I am extremely proud of what Achic has become. It’s not just about selling cute clothes, it’s about making women feel sexy and confident. Seeing our customers post their outfits and expressing how amazing they felt in their clothes makes me feel incredibly happy.

Knowing that my boutique had some part in boosting their self-esteem is phenomenal. It’s truly amazes me to see our growth, to the point that we’ve received our first international orders!

What is “success” or “successful” for you?
I define success as being able to do what I love every day and living life on my own terms. Success means being able to provide for myself and family with my business. It means that I can eventually create jobs for others.

Contact Info:

Image Credit:
Sophia & Ivan Rodriguez, Jovelyn Vega, Benny Segura

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