Today we’d like to introduce you to Alexandria Black-Davis.
Alexandria, please share your story with us. How did you get to where you are today?
I started Black Davis Management because I saw a need in the market for authentic data-driven marketers. In the age of free social media advertising courses, influencers and SEO it is hard to know if you can trust an agency. I am self-taught in media buying, analytics and content creation. Although I went to business school for marketing, social media advertising was in its infancy when I started my business. As one of the few black females in the tech industry, I felt like it was important to own and operate my own business so I could give people like me opportunities.
In addition to owning my own marketing consultancy and business blog, I am passionate about giving back and investing in great ideas. As a former Silicon Valley resident, I have worked at my fair share of startups and have been on the front lines of investing, scaling and developing the roadmap. I am invested in helping each client extend the long term value of their business through data-driven strategy and exceptional service. I have a vast network of digital marketers, industry thought leaders and I personally have expertise in all the latest tools.
A couple of years after starting my business, I started my business blog, Millennials Guide to Business at the suggestion of a very close friend. I am often asked to give advice to friends and colleagues on a range of topics from salary negotiation to branding for their website. The blog has been a great extension of my creative skills and ability to write long-form content on any topic. Most recently, during the quarantine, I have been learning portrait and product photography as well as photo retouching which have been a great extension to my service offerings.
Has it been a smooth road?
Owning a business is just as hard as everyone says it is. I was 24 when I started and had no idea what I was doing. I made a lot of mistakes I am now grateful for. When I initially started Black Davis Management, it was a talent and marketing agency. I quickly learned that there were several legal aspects to running a talent agency that I knew nothing about like talent agency business licensing in LA, the network needed to acquire gigs and the amount of travel that would be needed to stay relevant in the entertainment industry. All of this investment would be needed likely for years prior to generating any significant revene.
There are so many costs associated with running a business that no one tells you about. For example, the $800 yearly taxes when you are an LLC whether you make money or not. The costs combined with the highly competitive and music showed me I needed to pivot my vision. After about two years of running the business, I decided to focus on corporate clientele because it is much more straight forward and financially viable. I also moved to Los Angeles from the Bay area to have greater access to all types of clients. Black Davis Management has been around now for five years and Millennials Guide to Business has been live for two and I just now feel like I am truly getting the hang of things. The advice I can offer is never to give up if you truly desire entrepreneurship because there will be so many peaks and valleys that make you question your journey.
So, as you know, we’re impressed with Black Davis Management – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Black Davis Management is a digital marketing services and branding agency. We specialize in paid social advertising, content creation, and marketing strategy across all channels. What sets my agency apart is my unique perspective on how to market brand; the symbiotic relationship between the creative and analytical. I am most proud of my ability to help businesses of all types identify their target customer and achieve their goals while creating longevity for their company.
Millennials Guide to Business is the blog for the agency that discusses everything from how to successfully market your business to how to negotiate your salary in the modern world. My blog is a labor of love beacuse it allows be to discuss and shed light on several topics that are often not candidly discussed in the corporate world by Millennials and professionals of color.
Let’s touch on your thoughts about our city – what do you like the most and least?
I currently live in Encino and I love it. It’s a residential neighborhood so its safe and centrally located. It’s near Ventura blvd so there is always something to do. I like the valley. What I would say I like least is the lack of diversity, they are not a lot of black people in the valley overall.
- 30 min marketing consultation is free. Price quote to follow.
- Website: www.blackdavis.com
- Phone: 4085006023
- Email: firstname.lastname@example.org
- Instagram: @blackdavismgmt
- Facebook: @blackdavismgmt
- Twitter: @blackdavismgmt