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Meet Has Alexandra

Today we’d like to introduce you to Has Alexandra.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I was born in Yerevan, Armenia and raised in Los Angeles, California.

I’ve always been fascinated by human behavior. I went to school for communication and began my career in marketing. There, I realized I was drawn to the creative side of my work, especially photography. I taught myself how to use a camera and shot for brands along the years.

I was scared to take the leap, but I went 100% freelance two years ago and never looked back.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a freelancer/business-owner is difficult in itself. With freedom comes many responsibilities. In addition to doing your actual work, you have to juggle operations, finances, marketing, and networking.

Being a creative freelancer /business-owner can be a roller coaster on top of that because you have to go back and forth between your left brain and right brain. It’s hard to balance, you either spend too much time on the business side to feel “productive” or start to feel guilty when you are enjoying the creative side “too much.”

Instead of overthinking or getting overwhelmed, I’ve learned it’s best to just stay focused and trust your vision. It’s better to make organic, purposeful moves forward in the direction you want, rather than obsessing over perfection or perception.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m a creative director/photographer. I work with people and brands to create stories through visuals.

My background in communication and marketing gives me a dynamic perspective as a creative director/photographer. With experience on both sides of the process, I look at each project from the lens of the creative, the client, and the consumer.

Growing up as an immigrant in LA, I’ve always been inspired by the beauty of diversity and the strength of community. With everything happening in 2020, I am as inspired as ever to create work that amplifies that beauty and strength.

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood is going to the beach with my family. Since then, I’ve found the beach to be a soothing escape for me. There’s nothing more comforting than the sound of ocean waves under a cluster of swaying palm trees.

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Has Alexandra

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