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Meet Alexander Sadeaú of Hue. in Culver City

Today we’d like to introduce you to Alexander Sadeaú.

Alexander, please share your story with us. How did you get to where you are today?
My journey began in 2017, I was working with some of the top influencers, Advertisers, and Publishers in the social media marketing space. We began curating a monthly live acoustic event in our Hollywood office. We created a space where artists could come perform their original pieces for an intimate crowd. I was tasked to find a videographer to capture the event. I reached out to my friend from college Eyes, who at the time was putting out some of the most original visuals in the city. After a few conversations, we realized the impact we could make if we combined our collective resources. I had a background in film and a very strong interest to get back behind the camera. Those conversations led us to create what is now known as Hue. My first large opportunity came with working on Jhene Aiko’s “Sativa” featuring Rae Sremmund. Fast forward to today, Hue. has garnered over one billion views collectively through all the projects we’ve worked on in the past three years.

Starting as a Production Assistant on some of our earlier sets was a huge part of my personal development. This allowed space for me to learn quickly and cultivate my creativity. This led me to get involved in developing creative concepts for our collaborative projects. Eventually, I found a passion for defining our brands look and feel and took on the Creative Director role within Hue.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There will always be obstacles when you’re on a mission. Whether it’s outside noise or self-doubt. Obstacles come in many different forms when you operate in the creative space. One of the largest struggles we faced on the business side is educating our partners and brands on the value of content creation in the digital age. We’ve noticed content creation being devalued in certain pockets of this growing industry. On a personal note, I’ve struggled to stay creative and simultaneously cope with the passing of my mother after her ten year battle with cancer (something you never get over but you work through). However, in the words of Fredrick Douglass, “If there is no struggle, there is no progress”.

Please tell us about Hue.
Hue. is a creative house specializing in film, photography, creative design, and artist development. I believe our biggest value proposition is the network of creative contacts curated over the years. Having the opportunity to collaborate with the top creators in LA, New York, and internationally helps us establish an aesthetic that sets our visuals apart and gives us the ability to scale. I’m most proud of the recent pivot in the company to take a more agency style approach to our business model. This allows us to be more agile in the marketplace and explore different verticals such as commercials and campaign development. This year we are focused on writing, producing, and directing our first short film – a huge milestone for Hue.

Do you look back particularly fondly on any memories from childhood?
Hmm, that’s tough. I have a lot of great childhood memories. But, if I had to choose one I would say my favorite memory would be when we took a family trip to the San Diego Zoo when I was about five years old. My dad documented the entire trip on his Kodak Funsaver 35mm and his favorite RCA VHS camcorder. I distinctly remember this trip igniting my interest in film and photography. I can still feel the rush of confidence I felt being behind the camera for the first time when my dad told me to snap some pics of him and my mom. This was the first time I was able to express myself creatively – I still shoot film to this day.

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Image Credit:

Max Stin, Topher Shrigley

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