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Meet Alexander Marasco of ALEXINC. in West Hollywood

Today we’d like to introduce you to Alexander Marasco.

Alexander, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’d pretty much say I have been an artist since birth. From a very young age, I found myself fascinated with the process of creating. From Play-Doh to Legos to crayons to watercolors… I loved it all. I had an extremely supportive and encouraging parents when it came to the exploration of art. As my interest in art grew, so did my curiosity in architecture and design. I attended the University of Arizona really thinking I was going to study architecture but fell in love with the multidisciplinary of graphic design. My instructors really allowed me the freedom to explore typography and identity systems. I graduated with a BFA in Graphic Design and Visual communication and moved to NYC. I immediately had a life pivot with the introduction to streetart and graffiti culture aesthetic. I began experimenting with tags and stencils combining my graphic background which really widened my traditional mediums as well as the introduction to public installations.

After a 7 years stint in NYC, I started multiple nightlife businesses including bar, restaurant and a beverage company. I designed all aspects of these businesses including all branding concepts, interior design and package design.

After three years, I sold my businesses and moved to Los Angeles to pursue film production but fell back in love with streetart. With the evolution of digital tools, it made any creative thought possible to manufacture. I started exploring themes of celebrity and consumerism in Pop Art which lead me to my real love of abstract expression and nonobjective art.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
If you’re not struggling… you’re not doing it right. All great successes come from different struggles. For me, it’s the unknown and uncomfortable where are great moments are conceived. To push through discomfort in a medium or genre produces greatness. Years back, I did took the most rewarding leap from street artist to abstract expressionist. It was scary… the unknown of everything. Artist name change, losing a community that you built, a massive shift in aesthetics and really no clear artistic direction. The only thing I knew is that it felt right in the pureness in the decision. I tell people that I do what my paint tells me to do. It has been the most rewarding change I have ever made.

Please tell us about ALEXINC..
I call myself ALEXINC. which really has many layers of metaphoric levels. It’s really about authorship and ownership… investing in yourself. I paint mostly abstract paintings that include vibrant explosions of color, deconstructed collage imagery and consumer typography. I work on a wide range of surfaces including canvas, paper, metal and glass. I also use various mediums ranging from oil, acrylic, aerosol to pastels, ink, graphite and oil sticks. I am most proud of my patience in discovery and explorations. I like to say I’m in this for the long game. In today’s world of instant gratification, information and visual consumption, you forget the enjoyment of the craft. I don’t. I am hypersensitive to the process and never want to control it. I like to think my visual articulations are based in simplicity but have layers of depth and textures. My work articulates a certain sense of history through my love of streetart, abstract expressionism and art history.

If you had to go back in time and start over, would you have done anything differently?
Nothing. Very fortunate to be surrounded by amazing creatives and in the position to create art that pays for my livelihood. Look…. life happens. I try to focus on the things I can control instead of on the past. The important thing is that I’m creating now and pushing myself towards my passion and everything in my future will just unfold.

Contact Info:

  • Address: 1355 N Gardner St. #108
    West Hollywood, CA 90046
  • Website: www.imalexinc.com
  • Phone: 323-447-7377
  • Email: imalexinc@gmail.com
  • Instagram: @imalexinc
  • Facebook: www.facebook.com/atotheinc
  • Twitter: @imalexinc

Image Credit:
ALEXINC.

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