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Meet Alexa Walls of Lashed by Lexi in Playa Vista

Today we’d like to introduce you to Alexa Walls.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a dancer, I grew up playing with makeup, always really excited to wear lashes for all of my performances. As I grew up, I always noticed girls wearing lashes not only at parties but their day to day life. I wanted to be able to provide not only a product but an experience for all people to feel the same feeling I had on stage when putting on a pair of lashes — FABULOUS!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a working college student with a small business, it definitely is not easy, In the beginning, it was very fun to choose my vendor, pick to my favorite styles and packaging, but I was not ready for the hardships that you face when having a small business. Running this all on my own, not only am I directly shipping the products myself, I have to make sure that I am marketing the products in a way that creates revenue.

Lashed by Lexi – what should we know? What do you do best? What sets you apart from the competition?
Lashed By Lexi is the ultimate faux mink lash experience. I am known for have very versatile lashes that can take to you to the mall or on your next world tour! I am proud that I have been able to gain a community of women through selling lashes, that I call my Lashed Babes, who wear their lashes with confidence! One thing that sets me apart from other companies is the immense about of lash companies that I have tried in the past. Being a performer, I constantly spent money on low-quality lashes that I never wanted to wear again. I am so proud to say that most of my customers have been able to rock my lashes for MONTHS and they still look flawless!

What moment in your career do you look back most fondly on?
My proudest moment was seeing the overwhelming response from my first launch. As stated before, running a small business on your own is very tasking, and you hope to see the results in the end! I was very happy with all of the support and love I received from so many family and friends that not only purchased my products but promoted them and sent words of encouragement.

Pricing:

  • *Most Popular* Momager Lash – $12.00
  • MOGUL Lash – $15.00
  • Model Lash – $12.00
  • BO$$ Lash – $12.00

Contact Info:


Image Credit:

Personal Photo By: Wes Klain

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