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Meet Alexa Alemanni of Bad Pitch Writers Lab in North Hollywood

Today we’d like to introduce you to Alexa Alemanni.

Alexa, can you briefly walk us through your story – how you started and how you got to where you are today.
When I first moved to Los Angeles, I had a singular focus, to be an actress.

I was fortunate enough to get to live that life. For four years I recurred on Mad Men, won a SAG award for best ensemble, and it was the dream. But when it ended I had two nagging fears: 1. what if it never happens again, 2. what if I want more? I let those fears bury me for a few months, and then I slowly started to emerge on the other side.

I started to not reject, repress and ignore my many other skills and gifts that were what made me unique, and began to realize instead that they were what would give me the opportunity to build a diverse, creative life that could be immensely satisfying and ultimately sustainable.

I turned my focus to building and fixing the two things that had been the most frustrating to me as an actor:

The loss of a community that inevitably happens when you leave a show, and the lack of ownership and control I felt I had in my career.

Out of that came the multiple businesses and careers that I manage and juggle today.

I am an actress. I still audition, I am still out there every day in the daily grind.

But I also built a career as a professional screenwriter, I’ve staffed on television, I’ve sold multiple films, and I’ve been hired on multiple projects. I teach screenwriting at NYFA and USC and I run a non-profit for actors called The Collaborative: A Multimedia Repertory, an actors cooperative that provides classes, production insurance, community and more.

And finally, I created a Bad Pitch Writers Lab.

Bad Pitch Writers Lab is a writing studio for actors. It’s a place where actors who are frustrated with their careers can gain the skill set necessary to take ownership of their career and evolve into content creators, hyphenates, screenwriters and more, all while being a part of a vibrant community designed to support them in their frustrations and applaud their successes.

Bad Pitch Writers Lab opened in 2016 with a small group of fourteen actors I’d been working with. Today, we have three ongoing labs that meet weekly developing content. We run a quarterly introductory four-week class, host quarterly mixers and events, and to date over 200 people have passed through our doors and taken a class, and we continue to expand. Our students have gone on to sell web series, have their scripts optioned, create their own content, win festivals, and most importantly feel empowered to build their own careers instead of waiting for someone to hand it to them.

I live an incredibly eclectic, diversified creative life. But what makes me the happiest is that every week I get to show up and see actors that were on the same path I was on, and know that maybe I am playing a small piece in helping them find their place in this crazy town, helping them feel supported, and giving them the skills to expand their inherent gifts as storytellers.

Great to see how much Bad Pitch Writers lab has grown since 2016. We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think we all struggle as artists in this town, with a perception of what a career is “supposed to be.” Inevitably, when it doesn’t happen in that way, I think it’s very easy to tell ourselves that’s a failure. I certainly did. Someone once told me that we spend so much time looking at who is ahead of us in this town, we forget to look back and see how far we’ve come. I think when we do that, we’re able to see our journey for what it is: entirely our own.

Running two businesses, as well as teaching, and building my acting & writing career can be overwhelming at times. I have to force myself to take time for myself, to be lazy for an afternoon, and give myself space to reset. But ultimately, I am at my happiest when giving to others, whether it’s through the words in my stories, through my teaching, or just in reaching out a hand.

I think this town breeds a desire to turn in. To focus on yourself. But I think if I’ve learned anything in the decade I’ve been here, it’s that the more energy you put out to others, as an artist, as a teacher, as a friend, you’ll not only probably get further, but you’ll certainly be happier.

So, as you know, we’re impressed with Bad Pitch Writers Lab – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Bad Pitch Writers Lab is an ongoing writing lab designed for actors who are actively expanding their definition of artistry into writing, content creation, producing & more.

Bad Pitch gives actors the instruction, tools, resources & community support to take their ideas & turn them into a career.

Bad Pitch Writers Lab celebrates each individual writer’s strengths and unique stories. It’s not about learning to write a certain way, in a specific style, or using a prescribed method.

Whatever the writer wants to create, the Lab works to make their material the best it can be, giving the writer the specific tools he or she needs to get it read, heard, produced, and seen.

Bad Pitch Writers Lab is completely unique, only at Bad Pitch Writers Lab can you be in class with a working professional screenwriter, professional actor & professional teacher. I bring my daily experiences in meetings, development, and ups and downs of life as a writer and actor to class every week. I grow and develop alongside my students.

So, what’s next? Any big plans?
Someone asked me the other day if my recent sale turned into a huge blockbuster hit if I would close the studio. My answer was: “No, I’d just make it totally free.”

I deeply believe in everything I do. If you don’t believe in it, and it doesn’t bring you joy, then you shouldn’t be doing it. So my plan is to continue to build everything, every day that brings me joy.

Contact Info:

Image Credit:
Jeff Lorch

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