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Meet Alex Ulichny

Today we’d like to introduce you to Alex Ulichny.

Alex, can you briefly walk us through your story – how you started and how you got to where you are today.
I make artisanal womenswear. I went to SAIC (School of the Art Institute of Chicago), and then I moved to Europe where I worked in haute couture at Iris van Herpen and Viktor & Rolf. I returned to the states in May of 2013 where I launched my own label, gaining international press coverage in Elle Korea Financial Times, InStyle,, The New York Times, NPR, Nylon, Paper, People, Tush, Visionaire, and Vogue Australia, Russia, Ukraine. I work with different artists in the music industry, and I often collaborate with conceptual artists and designers on special projects.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have been times when I am faced with roadblocks, but I choose to make those roadblocks an opportunity to redirect my efforts.

We’d love to hear more about what you do.
I craft a story with each collection with an avant-garde approach to creating clothing. I try to bring magic into reality, seeing beauty in imperfection— pairing craftsmanship and innovation with technique and material. Forgotten processes melt with other art forms and couture sewing results in contemporary garments for a conceptual world.

I work with new materials and techniques that need a specialized approach for construction. Experimentation has to happen with these materials- a lot doesn’t work out so well, but maybe down the line, the bad tests help to inform future techniques.

Has luck played a meaningful role in your life and business?
As far as luck, I think the efforts you put into things will be returned to you.

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