Today we’d like to introduce you to Alex Tacket.
Alex, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
This story really begins with finding my yoga practice.
Somewhere in 2010, I was adrift in a sea of early 20s listlessness. I had just moved back in with my parents on the Central Coast and somehow got a job working in politics. A friend asked me to go to my first yoga class and I said yes without thinking too much of it – it’s just stretching, right?
I walked into an advanced vinyasa class and got my ass absolutely handed to me. I hated every second of it – I hated the teacher for naming the poses, I hated everyone else for knowing how to do them, and I hated myself for what it felt like. And then we finally hit savasana and I felt something I had never felt before. I felt lighter. At peace. Myself. Alive.
As I continued to practice, jumped in on teacher trainings and dove deeper down the rabbit hole, I couldn’t shake feeling out of place. Everyone at the studios, in the community and on Instagram seemed so peaceful while I was sitting in chair pose wanting to punch everyone else in the face. I began to shop for yoga gear, and all I could find were shirts that said something about “love & light,” “peace” or “following your heart.” I resonated with those shirts AFTER class, but I felt like a total liar wearing something like that on my mat while I’m cussing the teacher out in my head. So, Namaste As Fuck was born.
I began to research ethical clothing production (along with the lines of not being a ‘liar’ or a hypocrite during class, it is also really important that all of our gear is made using ethical labor standards), screen printing and how to start an online business. I continued to work at the Capitol, building NAF and my wellness clientele (now yoga, Pilates and bodywork) until I had saved up enough money to move to LA and focus on the business in 2016.
We officially launched in March 2017 and have hit the ground running building an awesome community both in LA and across the globe. We have expanded from epic, ethically sourced yoga gear to hosting retreats, events and workshops all over the world, and we have more to come!
Namaste As Fuck is all about unapologetically making space for ALL of the feelings and experiences that come along with yoga practice and really, life in general. By shattering the misnomer that you have to be or feel a certain kind of way to practice, we can get more people on their mats, feeling alive, feeling themselves & save the world.
Has it been a smooth road?
Hah! A road made of just as many tears as laughter, and I wouldn’t change a thing.
Having your own business really tests you, and pushes you to your limit in every direction. If the countless hours I’ve spent on my mat was my practice, then my journey with NAF is the big game. We have really grown up together.
One of the hardest and most important lessons I’ve learned so far is finding the balance between hard work and going with the flow. There are times when opportunities fall in your lap, times when you’ve got to put your head down and push through, and then creative droughts where you panic and try to overcompensate and burn yourself out.
Taking care of yourself has to come first. I think I will be learning lessons of self-care over and over again, though.
So, as you know, we’re impressed with Namaste As Fuck – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are all about acknowledging and celebrating the crazy-ugly-beautiful spectrum of emotions and experiences that come along with a yoga practice, and life in general. We create ethically sourced yoga gear, lead empowering retreats, events and workshops.
Ensuring that our gear is ethically sourced is also something that sets us apart, it is really important to us that no one was taken advantage of to make the clothes that we wear.
I am most proud of how we have stayed true to ourselves and have kept our voice. It’s so easy to get caught up in trends or to get carried away with feedback. And I am so, so proud of our community. It has been so awesome to watch members of our community get inspired, grab onto this idea and run with it, becoming more empowered, fearless and free.
Let’s touch on your thoughts about our city – what do you like the most and least?
My favorite thing about LA is that it is oozing with creativity, and it is absolutely contagious. I meet someone with an interesting and unique story about what they are working on and how they got there almost every day, and it is constantly opening my eyes to new perspectives and possibilities. It keeps my creativity alive and I would say being surrounded by a bunch of people chasing their dreams is a very inspiring environment to be in. I love a hustle.
In terms of improvement, I can’t help but throw in a request for public transportation in order to increase access to all of the awesome projects, employment and events out there – that and it would help reduce our environmental impact.
- Website: namasteasfuck.com
- Email: email@example.com
- Instagram: @namasteasfuck
- Facebook: https://www.facebook.com/namasteaf
- Twitter: Golden
- Yelp: Golden
- Other: Golden