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Meet Alex Jordan of BARILAN in North Hollywood

Today we’d like to introduce you to Alex Jordan.

Alex, please share your story with us. How did you get to where you are today?
I’m originally from San Francisco, but I’m currently living in LA and have been for the last three years. My story is I went to college to try and discover what I wanted to do with my life and found myself confused, miserable and lost.

I began producing music right before I started going to college and it instantly became my obsession. I knew I wanted to move out to LA to pursue music as a career, but, to have my parents approval, I had to finish college and get a degree before I could make the move. I was insanely depressed and saw so many people I knew get caught in the trap of doing something they hated just for money.

I began to realize that all you have to do in life to find happiness, is stick to what you love. Trust yourself, that’s why my mantra for my music project is “stick to your roots.” I got the name Barilan (which means son of trees in Hebrew) from my dad. It was his last name and my middle name.

He passed away when I was five, and I have always felt as though I had a different upbringing and life from most because of his loss. I took up the name in his memory and to remind myself — and others — to always stick to your roots.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I went from job to job. I lost some family members that I was incredibly close with. I wanted my parent’s approval on what I was doing. I struggled with self-doubt, crippling anxiety and depression for a long time, pretty much my entire time at college and the first couple years I lived in LA, and I still battle with all of it all the time.

I think everyone on this planet struggles in one way or another, and we are always fighting our own internal battles aside from everything external. But the truth is, and I just read this a couple of weeks ago and have really been internalizing it, “if you have everything under control, you’re not moving fast enough.” – Unknown.

Struggling is what creates good art and bonds people together, life never goes the way we plan it to, but that’s the best part, it’s unpredictable. The truth is, my story makes me who I am, and I wouldn’t trade my experiences for anything in the world.

BARILAN – what should we know? What do you guys do best? What sets you apart from the competition?
I am an electronic music producer with my own artist project under the name Barilan. I hate to define that because I think making all genres of music is important for growth and I have always pushed myself to work on all genres and styles because I never want to limit myself to what I could become.

I would say I am most known for my “4 AM” EP that just came out a few weeks ago on another electronic artist’s (Wuki) record label called “Wukileaks.” One of the songs from the EP “Let It Slide,” was premiered on RL Grime’s Halloween mix and got more attention when Alison Wonderland put it in her “Road To EDC Orlando” mix a couple of months after.

Those mixes are really what got my name out there and brought more attention to me and made people curious about who I am. Then, when Wuki was interested in signing the EP, we sent out promo emails to other artists about the tunes, and the response was unreal. In the last few months, I’ve started talking to people I’ve looked up to for so long, and all I can really say is I promise the struggle is worth it.

Last week, I sat in the car with my parents as my first guest mix on Sirius XM aired on Diplo’s Revolution and it was definitely a highlight of my life and also reminded me of how I am only 1% into my journey.

I am most proud of myself for doing some soulsearching and finding what I want to make and the direction I want to go in and how I want to make a difference because I feel that once you do that you can carve your own space more and the industry doesn’t feel so claustrophobic.

What is “success” or “successful” for you?
I think success, for me, is an internal feeling. When you know you are doing right by yourself and by everyone around you and are always trying to better yourself and adapt, but, at the same time, are also compassionate and dedicated to why you started doing this all in the first place, so you never lose track of who you are at the core.

I think success is not monetary, but spiritual. Money does not equal success or happiness, having a great paying job and all the money in the world does not make you happy. Being happy, to me, is being successful because if you’re happy on a day to day basis you are doing right by yourself, and that equals success no matter what you are doing in life.

I think spiritual and mental development allows us to have a better understanding of ourselves and leads us to be happy which to me is a successful way of approaching life.

So I always try to grow in myself and discover more about who I am and learn from my anxieties and fears for when I can overcome those and become stronger in my day to day existence then I am happier and allow myself to become more successful.

Money has never been a goal of mine, nor a reason why I am doing what I am doing. This is simply what makes me happy and I am so grateful that things are really starting to push forward!

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