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Meet Alex Cvetkov of A R C Film Production in Hermosa Beach

Today we’d like to introduce you to Alex Cvetkov.

Alex, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
If I look way back, I can get as far as June 23th, 1994, when I was born in a little town called Postojna in Slovenia (Eastern Europe). I got to meet my beautiful mom Natasha, ‘adrenaline junkie’ dad Rok and hyperactive sister Tjasha. I am the youngest member of Cvetkov family. 🙂 I was three years old when my dad put me on his shoulders and introduced me to the film industry – He is a Stunt Coordinator.

Since then, I was working on the film sets as a stuntman under his command and doing stunts on his ‘Stunt Shows.’ Engines, gas and concerned mom was a big part of my beautiful childhood! After a few injuries, when I was 16, my back problems started, and I found music.

For four years, I was producing and DJ-ing electronic dance music home and around Europe. I released around 20 tracks and played with some of the biggest names. I finished my high school, and decision for college came. I was kinda lost in the beginning and didn’t really know what I want to do in my life, because till then I tried practically everything.

I was part of the movie sets all my life, and that idea never came up… till summer 2015. You know, one of those moments when you have the answer right in front of your face, but you search in the wrong alleys. I got my answer – I want to study Filmmaking.

Before I even understood my decision, I was already in LA, alone… First year was the hardest because everything was new to me. Soon, I met my classmates, some of them are still my best friends. School sucked me in, and I got to see how magical film really is – and I fell in love.

With a little struggle, I found what I want to do for the rest of my life. Which brings me here, today graduated from film school and living in Los Angeles. Now I’m ready to achieve my goals and tell my stories… That’s my 24 years in a 1min short film. 🙂

Has it been a smooth road?
If it started right away. I landed on LAX as I needed to show at customs my ‘F1’ papers.

Of course, I left them at home, so they locked me in the back room for four hours without anything… after a 24-hour trip. 🙂 Thank God, I sat with a cool dude and had a nice little conversation back there, till he told me that he is there because he escaped from the prison… I think that’s where my first doubts started. I finally came out of the room and realized that I need a check in order to enter the apartment that I reserved online prior to my arrival.

In order to get a check, you need US bank account, so going to the Motel was my only option… Next day, I took care of everything and came to my apartment, with a thought I’ll finally relax, but there was zero furniture… So, I hit the IKEA, which reminded me of how bad my back really is. 🙂 And that’s how my LA adventure started. Since then, it’s only been uphill…

Everything else was just faced with a different lifestyle and getting used to it. I met new supportive friends and got a feeling of a ‘safety.’ Language was problematic but got every day better – Still not there yet, though… Ha! Every single obstacle made me who I am today, so I wouldn’t change a single thing. Cheers to all the upcoming obstacles! 🙂

So, as you know, we’re impressed with A R C Film Production – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I am mainly a writer/director with knowledge of full film production. If I do not write and direct, I do love to work as a Director of Photography or Producer. I would say that I’m more a visual type of director.

As a company, we basically do everything – from the full production of a project to just service as a co-production. What sets us apart is a different approach to each project and giving uniqueness to it. Since I love my work, work isn’t really work but lifestyle.

With that in my head, I approach every project the same and try to bring as much love as I can in the cast&crew. If we suffer seven shooting days together, is better not to shoot at all. I always say that we need to fall in love with the process and have the final product just a reminder of how much fun we had!

Let’s touch on your thoughts about our city – what do you like the most and least?
There is some strange electricity above Los Angeles that makes me feel a certain way. Makes me feel like a number, which keeps me grounded.

When I fly too high, LA makes sure to smack me back down. Most of the people are in the film industry, so you can have constant conversations, and you can constantly learn from each other.

You meet thousands of interesting people, but you don’t really make friends. It’s like playing “Keep Away” game with a devil and an angel with a drive that one day, you’ll catch that ball.

Contact Info:

Image Credit:
Matic Kremzar, Nina Papalote, Marjan Cerar

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